ABM Manager

About us

At Auctane, we are united by a passion to help sellers — wherever they are, however they operate — fulfill the promises they make to consumers. The Auctane mission is to fuel commerce through exceptional delivery. We make it possible for businesses to meet the ever rising expectations of their customers, and we make the world smaller and more accessible to consumers everywhere. Auctane brands enable hundreds of thousands of merchants to annually deliver billions of products — over $200 billion worth — to customers around the globe. And Auctane is just getting started.

Auctane is a team of shipping and software experts with a passion for helping merchants move their ideas, dreams and innovations around the globe. The Auctane family includes ShipStation, ShipWorks, ShipEngine, ShippingEasy, Stamps, Endicia, Metapack, Shipsi, GlobalPost, and Packlink. Our partners include Amazon, UPS, USPS, eBay, BigCommerce, Shopify, WooCommerce, and Walmart.

Our values

About the role

Metapack is looking for an experienced ABM Manager specializing in digital advertising and account-based marketing (ABM) campaigns. This role is based in London, England. We’re seeking a passionate, creative, detail-oriented, and versatile marketer to elevate our programs. As a Senior ABM Manager, you will strategize, plan, and execute high-impact integrated marketing campaigns, focusing on digital advertising and ABM programs to drive engagement with our target accounts.

What will you be doing?

• Strategize and execute an integrated ABM approach through digital advertising, email campaigns, direct mail, webinars, and events to attract and engage target accounts and accelerate deals.
• Work closely with Product and Product Marketing to better understand our ICP, then develop and test value-based messaging for marketing campaigns to determine which messages resonate most with our target audiences.
• Partner with our Campaigns team to build the necessary assets to support ABM programs including thought leadership content, case studies, and more.
• Develop and execute trigger-based campaigns, including research and analysis, account identification, content creation, campaign execution, and measurement.
• In collaboration with our Performance team, determine the right channels and investment levels for our digital media spend, driving strategy across engagement and sales journey stages.
• Supporting our content syndication program, including establishing audience targeting, determining content offers, and ensuring lead delivery goals are met. 
• Develop, manage, and optimize the digital ads calendar and timelines, supporting new content and product launches and A/B testing ad creative.
• Establish engagement targets for ad channels and owned campaigns and analyze ROI.
• Maintain a feedback loop with Sales to ensure appropriate coverage of target accounts and the effectiveness of integrated marketing programs in generating and accelerating pipeline within Metapack’s target account list.
• Assist in reconciling the marketing budget for owned programs. 
• Report monthly on the effectiveness of programs in generating MQLs, SQLs, and opportunities influenced and won.

What are we looking for?

• 5-7 years of experience managing marketing programs in B2B software.
• Successful track record of owning or being a key contributor to ABM strategy and advertising programs and reporting on their effectiveness.
• Experience executing B2B ad strategy across digital platforms, including LinkedIn, Google, and Facebook.
• Experience leveraging an ABM platform such as 6sense (preferred) Demandbase, or Terminus to segment audiences and measure engagement at an account level.
• Proficiency with Marketo, Hubspot, and Salesforce.
• Strong attention to detail, follow-up, budgeting, and time management skills. 
• Excellent written and verbal communication skills.
• Ability to think strategically, generate creative solutions, and manage multiple time-sensitive projects simultaneously. 
• Self-starter with the ability to work with minimal supervision.
• Ability to manage contractors and work well with all levels across the organization, as well as with clients and prospects.
• Proven ability to apply creativity and passion to marketing programs and projects. 
• Excitement and ability to thrive in a fast-paced, startup environment.

What do we offer?

• 💷 Clear compensation. We'll ask you about your salary expectations in the first interview to ensure we're on the same page.
• 💻 Tools for the job: Auctane will provide you with all equipment you need, ensuring you can seamlessly and securely work from either the London office or the comfort of your home.
• 🏠 Flexible hybrid working approach: Hybrid working offers the flexibility to balance on-site collaboration and remote productivity, leading to enhanced efficiency and well-being. As part of our approach, we ask that you attend the office two days a week, ensuring a blend of in-person connection and remote work benefits.
• 🏢 Central London location: Experience the best of both worlds and join us at our fantastic office. Immerse yourself in our dynamic and open culture. Enjoy the array of complimentary drinks and snacks, and join our monthly social activities. Our London office serves as a vibrant hub within our global community, embodying true international diversity with representatives from over 20 different nationalities, speaking 10 languages. 
• 🌇 25 days holiday (plus public holidays). Your holiday entitlement will increase to max. of 30 days, based on your length of service (2 yrs / 27 days, 3yrs / 28 days, 4yrs / 29 days and 5 yrs / 30 days)
• 📈 Company Pension: Auctane operates a contributory pension scheme on behalf of its employees, and will contribute up to 4%, providing the employee matches the contribution.
• ❤️‍🩹 Life insurance: Auctane will provide 4x of base salary. This benefit is available from the first day of employment. 
• 💰 Long term income protection: 50% of your base salary for up to 5 years. This benefit is available from the first day of employment. 
• 🏥 Private Medical and Dental Insurance: Both benefits are via our partner Bupa and available post probation. (Dental enrolment only occurs in May)
• 📚 Personal Training Budget. We offer a generous training budget of up to £2000 per year dedicated to your professional development. Whether it's investing in certifications, attending conferences, or exploring other educational opportunities, we are committed to supporting you in enhancing your expertise. We also provide access to LinkedIn Learning. This benefit is available post-probation. 
• 🏐 Health and Wellbeing: We have a wealth of health and wellbeing benefits available. Here’s just some of what we offer; gym membership and subsidies, 24/7 EAP, virtual GP appointments, subsidised eye care, counselling sessions, physiotherapy sessions, PT, and nutrition advice, financial and legal support. There is also an extensive resource library of podcasts, webinars and articles.
• 🚼 Tax-Free Childcare: You may be eligible for tax-free childcare, subject to the criteria set by the government. If successful, you can get up to £500 every 3 months (£2,000 a year) for each of your children to help with the costs of childcare.
• 🚲 Cycle to work scheme: Auctane offers a subsidised cycle purchase scheme, Through this scheme, you will enjoy exclusive benefits, including attractive savings and convenient payment plans. This benefit is available post-probation. 
• Interest-free season ticket loan: Auctane can provide an interest-free loan of up to £7,000 to purchase an annual season ticket for travel requirements. This benefit is available post-probation. 
• 🔗 Referral Bonus: Our Employee Referral Bonus Program is designed to reward you for helping us build an even stronger and more talented team. You could earn up to £3,000, depending on the role and subject to the bonus program criteria. 
• 📦 Postal Services: Auctane offers 99% discount on personal shipments using Packlink.pro