Account Based Marketing Manager - 11567

What You'll Do:

Execute and optimize tiered ABM campaigns (1:1 1:few 1:many) across North America utilizing a mix of personalized tactics and scalable marketing automation.
Monitor and analyze 6sense intent and engagement data to identify active buying signals prioritize target accounts and coordinate timely follow-up with the Sales team.
Build and deploy targeted account journeys tailoring messaging content and marketing channels to effectively engage key personas and buying committees.
Build launch and manage personalized campaigns using platforms like Folloze Marketo and Salesforce to address specific account needs across different funnel stages.
Partner cross-functionally and work hands-on with Account Executives and Account Development Representatives (ADRs) to ensure seamless ABM execution and sales alignment.
Track analyze and report on ABM campaign performance continuously optimizing tactics and sharing insights to improve conversion rates and pipeline generation.

What You Will Bring to Coupa:

3-5+ years of B2B marketing experience with a strong focus on ABM execution demand generation and performance measurement.
Hands-on experience building and executing multi-tiered ABM programs (1:1 1:few 1:many) that directly contribute to pipeline and revenue growth.
Proficiency in utilizing marketing and sales technology platforms particularly 6sense Folloze Marketo Salesforce and other campaign orchestration tools.
Solid understanding of the enterprise B2B buying journey and how to deploy tactics that engage various personas within a complex buying group.
Data-driven mindset with the ability to analyze campaign metrics extract actionable insights and build clear accurate performance reports.
Strong collaborative skills with a proven track record of working closely with sales teams; excellent project management and communication skills with a proactive growth-focused attitude.

What We Do

Coupa is a global technology company that helps businesses run smarter by connecting all the ways they spend money — from procurement and expenses to payments and supply chain decisions — in one intelligent platform. In simple terms Coupa gives organizations the visibility and control they need to make better financial choices reduce waste and drive real impact. It’s where technology meets purpose: helping companies manage their resources more responsibly while creating a positive ripple across their people partners and the planet.

Why Work With Us

At Coupa we prioritize an inclusive and empathetic workplace where every voice is valued. Our teams are proactive and accountable ensuring we collaborate effectively to achieve our goals. The foundation of our culture rests on our people; we believe in fostering an environment that encourages innovation and curiosity.

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