Account Based Marketing Specialist

This position is posted by Jobgether on behalf of a partner company. We are currently looking for an Account Based Marketing Specialist in Canada.

This role is designed for a results-driven marketing professional who excels at connecting with the right prospects at the right time. You will work closely with the sales team to identify high-value accounts, qualify leads, and deliver personalized, data-driven campaigns that influence the buyer journey. The position blends strategic account research, CRM management, and campaign execution to drive measurable marketing impact. You will help shape account-based engagement strategies, develop nurturing workflows, and analyze trends to optimize performance. The role offers flexibility with hybrid, remote, or in-office options, and provides exposure to a fast-paced, collaborative environment where innovative thinking and initiative are valued. This is a unique opportunity to combine marketing expertise with sales alignment to maximize revenue opportunities and customer engagement.

• Qualify inbound leads based on fit, engagement, and readiness for sales follow-up
• Conduct account research to identify company background, decision makers, business needs, and engagement history
• Support account-based marketing campaigns and deliver personalized outreach for high-value accounts
• Build and manage nurture programs, email sequences, and lifecycle workflows for different stages of the buyer journey
• Track and analyze lead and account activity, identifying trends, campaign performance, and improvement opportunities
• Ensure CRM data quality, maintain segmentation rules, and manage accurate lifecycle stages
• Collaborate with internal teams and sales to align priorities and optimize marketing impact
• Stay current on account-based marketing best practices, lifecycle marketing, and CRM strategies

Requirements:

• Bachelor’s degree in marketing, business, communications, or a related field
• 3+ years of experience in B2B marketing, demand generation, account-based marketing, or related roles
• Proven experience qualifying inbound leads and supporting sales handoff processes
• Hands-on experience building or supporting ABM campaigns and segmented nurture programs
• Proficiency with CRM platforms and marketing automation tools
• Knowledge of audience segmentation, campaign workflows, email marketing, and performance reporting
• Strong analytical, communication, collaboration, and relationship-building skills
• Canadian Citizen or valid Canadian Permanent Residency required

Benefits:

• Competitive salary range of $55,000–$75,000 CAD annually
• Full benefits package including health, dental, and wellness programs
• Profit-sharing opportunities and education benefits for continuous learning
• Flexible work arrangements: remote, hybrid, or in-office options
• Exposure to fast-paced, high-impact projects in a collaborative marketing environment
• Opportunities to grow skills in account-based marketing, lead management, and CRM analytics