Account Based Marketing (ABM) Manager (Hybrid-Flexible options)

At Broadridge, we've built a culture where the highest goal is to empower others to accomplish more. If you're passionate about developing your career, while helping others along the way, come join the Broadridge team.

The Account Based Marketing (ABM) Manager will be responsible for creating and executing multi-channel ABM programs in close partnership with the Marketing, Sales, Account Management, Strategy and Product teams.

The candidate must have ABM experience, preferably in the financial services and/or technology industry, and should have experience in developing B2B marketing strategies and in building marketing campaigns and sales tools that deliver measurable results. In addition, the candidate must be able to thrive in a changing, highly complex, fast-paced environment

Work Modes: (Hybrid - Flexible Options)

We are made up of high performing teams that meet in person to learn and collaborate as needed. This role is considered hybrid, which means you'll be assigned to a Broadridge office and given the flexibility to work remote.

Job Responsibilities:

• Further develop the Broadridge ABM strategy, building upon learnings from pilots over the last 12-18 months, to help Sales and Account Management deepen relationships and drive revenue at target accounts.
• Partner with Segment, Regional and central teams (Brand, Digital Events, PR) to leverage existing multi-channel campaigns while also testing new channels, approaches and technologies to drive greater engagement and leads.
• Partner with Sales, Account Management and Product teams to understand customer pain points and buying behaviors to ensure campaign content resonates and has impact.
• Track and measure marketing results against established KPIs; report progress and optimize efforts.
• Establish ABM best practices and share across the Marketing organization.
• Maintain a calendar of all ABM efforts to proactively keep Marketing colleagues and internal partners informed.
• Initiate and support new ideas, programs and processes to drive greater impact.
• Ensure all our marketing and communications effectively support and enhance the Broadridge brand.

Qualifications

• BA required
• Marketing professional with 5+ years of experience in a B2B marketing capacity, ideally within financial services, technology, or consulting firm; or agency.
• Experience with account based marketing and the following: content/collateral creation, digital channels (search, social, etc.), virtual events, and vendor management.
• Excellent communication skills (spoken & written)
• Skilled in the following areas:
  • Program management - ability to deliver end-to-end execution across multiple solutions
  • Communications/presentation skills
  • Change management/agility - displays a spirit of continuous improvement
  • Relationship-building skills - able to develop networks throughout BR
  • Influence -strong interpersonal skills to influence key stakeholders and business support.
  • Global mindset - experience and/or comfort working in a global organization
  • Business acumen - displays some level of knowledge and awareness of the industries and businesses in which Broadridge and its competitors operate
  • Marketing/brand acumen - experienced in several aspects of the B2B marketing mix

Salary range $85,700.00- $128,000.00 . Bonus Eligible. Please visit www.broadridgebenefits.com for more information on our comprehensive benefit offerings. Broadridge considers various factors when evaluating a candidate's final salary including, but not limited to, relevant experience, skills, and education.

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Disability Assistance

We recognize that ensuring our long-term success means creating an environment where everyone is welcome, where everyone's strengths are valued and where everyone can perform at their best. Broadridge provides equal employment opportunities to all associates and applicants for employment without regard to race, color, religion, sex (including sexual orientation, gender identity or expression and pregnancy), marital status, national origin, ethnic origin, age, disability, genetic information, or military or veteran status and other protected characteristics protected by applicable federal, state, or local laws. US applicants: Click here to view the "EEO is the Law" poster. If you are a qualified individual with a disability or a disabled veteran, you may request a reasonable accommodation in the event you are unable or limited in your ability to use or access the Company's career webpage because of your disability. You may request a reasonable accommodation(s) by calling 888-237-7769 or by sending an email to [email protected].