Account Based Marketing Manager

Job Description:
Are you looking to be part of a world class ABM team focused on growth and scale? Do you have a passion for architecting forward thinking, modern and effective marketing campaigns? Enjoy partnering cross-functionally with multiple teams to build strong relationships? You could be the next amazing human we are looking for to join our Account Based Marketing team!
Responsibilities:

• Partner with inside and outside sales teams to develop account-based marketing plans designed to progress or uncover opportunities at scale
• Develop disruptive campaigns using a multi-channel, integrated approach with a variety of marketing tactics
• Gather intelligence on target accounts, including account profiles, relevant business needs and contacts to design ABM campaigns centered around action
• Work closely with Marketing Operations, Paid Media, and Marketing Analytics to support building, scaling, and reporting on key program activities
• Track, analyze, and share the effectiveness of marketing programs utilizing systems such as 6Sense, Salesforce, Marketo, Heap, Google Analytics, and other tools to determine the most effective marketing mix
• Select, plan, and manage participation in regional internal and externally hosted events.
• Manage a quarterly account-based marketing budget
• Lead special projects on behalf of the team as necessary

Skills and Experience

• 5+ years of marketing experience, ideally at a SaaS based business in an Account Based Marketing or Field Marketing capacity
• Demonstrated ability to be a true team player and build highly effective working relationships in a fast-paced environment
• Proven success in collaborating with key business partners to develop programs that had a quantifiable impact on the business growth
• Data focused to uncover trends in programs with results and KPIs centered around action
• Proficient with related marketing tools including Salesforce CRM, Marketo, 6Sense, Heap and Google Analytics
• Must be high energy, passionate and have a positive "can do" attitude
• Ability to manage multiple projects simultaneously skills with keen attention to details
• Strong sense of accountability and ownership, and robust communication skills
• Bachelor's Degree with a Marketing or Business focus preferred

The Company:
Workhuman® is pioneering the human workplace through award-winning Social Recognition® and Continuous Performance Management solutions. Workhuman inspires more than six million humans across 180 countries to perform the best work of their lives. For the past 21 years, human resources and business leaders alike have used Workhuman Cloud® to gain the proactive insights necessary to transform and lead a more connected, human-centered workplace that accelerates engagement and productivity. To learn more about Workhuman's mission to make work more human for every person on the planet and how you can ensure great work is celebrated and amplified in your workplace, visit www.workhuman.com.
Did you know

• We have more than 6M employees worldwide, on the Workhuman Cloud
• Named The #1 Great Places to Work (GPTW) in Ireland in 2019, and was also named as one of the Best Workplaces for Women. 2020 marks the eighth consecutive year on the list; in 2020, moved to "large company" category and placed #4. Named Great Places to Work in Europe in 2020.
• Named a Boston Globe Top Place to Work in 2020 (mid-size company); 7th year featured on the list; Named a Great Place to Work Certified organization for the past 5 years
• In 2021: Best Workplaces in Tech in Ireland, Best Workplaces in Europe

At Workhuman, we love what we do because we're shaping the future of work through our people and our technology. Our human cloud-based applications are helping some of the world's leading global brands connect culture to shared purpose. The Workhuman Cloud empowers employees to thank, talk and celebrate each other, creating an environment that sparks gratitude and human connection while increasing employee engagement and productivity.
Workhuman is an Equal Opportunity Employer and is committed to the principle of equal employment opportunity for all employees. We proudly provide a work environment free of discrimination and harassment. Employment decisions at Workhuman are based on solely on business needs, job requirements and individual qualifications, without regard to race, color, religion or belief, national, social or ethnic origin, sex (including pregnancy), age, sexual orientation, gender identity and/or expression, marital, civil union or domestic partnership status, past or present military service, or any other status protected by the laws or regulations in the locations where we operate. Workhuman believes that diversity and inclusion among our teammates is critical to our success as a global company, and we seek to recruit, develop and retain the most talented people from a diverse candidate pool.