Account-Based Marketing Manager

Branch is on a mission to help working Americans grow financially. We do this by helping companies accelerate payments and empower working Americans with accessible, fee-free financial services. We’re committed to building and delivering more inclusive and transparent financial products.

Come join our team as we develop new ways to improve the lives of working Americans. Our mission starts with empowering our own employees. Have a great idea? Share it today and it might just get implemented tomorrow. As a team member at Branch, your voice and creativity can directly impact the product and company. We not only attract great talent from across the country, but also build teams to help that talent to thrive. That means valuing a diversity of opinions and working styles, while creating a shared belief in innovation, initiative, and winning together. 

The Account-Based Marketing Manager will coordinate our outbound and ABM marketing efforts to help boost our acquisition strategy and up-level Branch’s digital presence across a number of channels. This role can work from Branch’s Minneapolis office, Tampa office, or remotely and will report directly to our Demand Generation Manager.

This role will create 1-Many, 1-Few, and 1-1 account based marketing campaigns targeting strategic named accounts. The ideal candidate is an effective collaborator with a strong skill set encompassing digital marketing, ABM, data, and optimization. You have a proven ability to develop, implement, track and scale new marketing initiatives across digital channels. You love working as a team and coordinating with sales and SDRs on business objectives. 

Responsibilities include, but are not limited to:

• Create targeted digital account-based marketing campaigns (ie. display, paid advertising, content syndication, emails, webinars, and landing pages) to help prospects understand, try, adopt, land, and expand into Branch’s product suite.
• Implement and manage digital campaigns to maximize reach and ad spent while staying within allocated monthly budgets.
• Work closely with cross-functional stakeholders to identify the right accounts, develop and test new messaging, and the key metrics to measure program impact.
• Apply technology and data to increase marketing reach, grow demand and streamline processes, as well as to inform decisions and improve targeting and campaign performance.
• Partner with revenue operations to drive ongoing communications, quarterly/annual business reviews and report on the overall success of the ABM program.
• Write campaign creative briefs and project manage the creation of campaign assets.

Qualifications:

• 5+ years experience in B2B marketing, with 3+ years focusing on account-based marketing
• Proven experience delivering creative and successful marketing campaigns to targeted audiences
• Ability to analyze and interpret datasets to derive insights. Must have a strong understanding of funnel metrics and levers to accelerate qualified leads to opportunities.
• Strong project management and communication skills to drive alignment and execution across sales and marketing teams.
• Experience working with an account-based marketing platform (Demandbase experience is a plus)
• Experience working with an marketing automation platform (Hubspot experience is a plus)
• Strong written and verbal communication skills and the ability to simplify topics 
• Startup mentality: self-starter, proactive, flexible

Benefits: 

• Work from anywhere 
• Branch-paid medical, dental, and vision insurance 
• Equity
• 401k
• Flexible time off
• Paid company holidays
• Paid parental leave

Working at Branch

Headquartered in Minneapolis but with employees located all throughout the US, Branch emphasizes transparency, accountability, and trust to create a collaborative environment where our product, engineering, marketing, customer support, customer success, and sales teams can all thrive together.

Our teamwork has enabled us to become an award-winning fintech company, with Branch’s innovation and workplace recognized across industries. Branch has been honored by the Webby Awards, Benzinga Fintech Awards, Fintech Breakthrough Awards, the Star Tribune’s Top Workplaces, and EY Entrepreneur of the Year, Heartland, among others.  

Learn more about our culture, approach, technology, and people here: https://www.branchapp.com/about