Account Based Marketing Manager

About EDITED

EDITED is the global leader in Retail Intelligence. We help retailers increase margins, generate more sales and drive better outcomes through AI-driven Automation and Market & Enterprise Intelligence.

By connecting internal enterprise and external market data, brands like John Lewis and Puma use the EDITED suite of intelligence products to drive insights into action in a more profitable and coordinated way.

At EDITED, we always dream big, with a commitment to deliver measurable value to our customers. We believe in exceeding expectations and challenging the status quo. We do so by delivering our powerful Retail Intelligence Platform that drives better and faster decision making for retailers.

The Role

As our Account Based Marketing Manager you will be an integral part of our Marketing team, owning and driving the strategy development and execution of any account based marketing projects and initiatives across the business. Your work will be invaluable to our Customer Success and Sales team and your role will involve working cross functionally with these teams as well as the CMO and Executive Sponsorship Programme, and Customer Advisory Board.

Responsibilities

• Own the strategy, development & execution of all ABM projects - how should we use customer case studies and testimonials to our advantage?
• Partner with the CMO to manage the Executive Sponsorship Program
• Assist our Customer Advisory Board by reviewing any and all agreements which affect PR or Marketing use
• Partnering with our Customer Success and our CPO to interviews clients for case studies and gather win/loss information for testimonials
• Drive qualified new business leads for our Sales team
• Writing compelling public-facing copy
• Creating marketing materials like pitch decks, web/email campaigns, etc.
• Map and research key target accounts
• Connect our Marketing strategy and brand to a specific account or need within the industry when needed

Requirements

Essential:

• 5+ years in Marketing, preferably all or mostly B2B with 2 or more in an ABM, campaign, or demand-gen
• Familiar with at least one of the following softwares: 6sense, Demandbase, or Terminus
• Expert level experience using marketing automation, preferably HubSpot
• Strong knowledge & understanding of retail sector
• Experience using different marketing channels (e.g. email, SEO, events, etc)

Nice to have:

• Digital advertising experience
• People management experience
• Global experience
• Project management software experience (we use Wrike and Notion)

Benefits

• Visiting London? You're welcome to work out of our office.
• 25 days of paid time off + public holidays + 1 additional day of paid time off for every year you've worked at EDITED
• Company-paid medical, dental, and vision insurance - We cover employees' monthly premiums
• 401K with company match
• If you're a working parent, you can utilise our flexible working policy to ensure you can work around your schedule - this means starting + finishing when it suits you best!
• We are remote-first, which means you can work fully remotely, from one of our offices, or a bit of both - the choice is yours
• Enhanced parental leave policy
• Flexibility and understanding for big life events like the first day of school or school sports day