Account Based Marketing Manager

Job Requisition ID #

24WD78006

Position Overview

Are you an experienced Account based marketer who loves developing and engaging customers through relevant, tailored campaign strategies? Are you looking for your next role on a collaborative ABM team that is focused on team success? This role may be for you!

As an Autodesk Account-based Marketing Manager, you will manage the strategy and development of Account-based Marketing plans, and associated campaigns to grow and retain your assigned accounts in partnership with the sales account managers. You will report to the Sr. Manager Account-based Marketing.

You will also work Hybrid or Remote.

Responsibilities

• Deliver account portfolio research to lead ABSM strategies
• Conduct ongoing account listening and intent data analysis for account portfolio
• Develop annual ABM account strategy plans for our assigned accounts
• Develop multi-channel ABM 1:1 and 1:few campaigns, including creating strategy, aligning our teams, and project managing execution
• Apply an experimentation mindset to ABM campaigns to lead, test, learn, and improve
• Provide ongoing reporting, campaign insights and pacing toward goal to partners
• Work with Americas Growth Marketing to use ABSM Marketing tools and integrations
• Customize and build 2 campaigns per account or group per quarter
• Meet with sales partners weekly or bi-weekly to provide updates on account data analysis, review campaign strategy, metrics, and new activities
• Provide monthly pipeline reporting with outcomes
• Partner with Sales to create tailored customer-centric campaigns
• Work across Marketing, Customer Success, Technical Sales, and Inside Teams to provide a cohesive strategy
• Test strategies to enhance campaign effectiveness
• Employ data-driven techniques to evaluate campaign success
• You will develop and meet an evolving plan
• You will communicate new ideas, products, and campaign to all partners
• You will be a Team player that works collaboratively
• You will manage multiple ABM projects simultaneously
• You will achieve results working with sales, marketing, and product teams
• ABM martech familiarity preferred: 6Sense, Folloze, LinkedIn Navigator XiQ, Salesforce and Marketo

Minimum Qualifications

• 3+ years experience in account based marketing or similar field
• 5+ years total of marketing, business development, sales or related experience

Learn More

About Autodesk

Welcome to Autodesk! Amazing things are created every day with our software - from the greenest buildings and cleanest cars to the smartest factories and biggest hit movies. We help innovators turn their ideas into reality, transforming not only how things are made, but what can be made.

We take great pride in our culture here at Autodesk - our Culture Code is at the core of everything we do. Our values and ways of working help our people thrive and realize their potential, which leads to even better outcomes for our customers.

When you're an Autodesker, you can be your whole, authentic self and do meaningful work that helps build a better future for all. Ready to shape the world and your future? Join us!

Benefits

From health and financial benefits to time away and everyday wellness, we give Autodeskers the best, so they can do their best work. Learn more about our benefits in the U.S. by visiting https://benefits.autodesk.com/

Salary transparency

Salary is one part of Autodesk's competitive compensation package. For U.S.-based roles, we expect a starting base salary between $112,600 and $182,160. Offers are based on the candidate's experience and geographic location, and may exceed this range. In addition to base salaries, we also have a significant emphasis on annual cash bonuses, commissions for sales roles, stock grants, and a comprehensive benefits package.

Equal Employment Opportunity

At Autodesk, we're building a diverse workplace and an inclusive culture to give more people the chance to imagine, design, and make a better world. Autodesk is proud to be an equal opportunity employer and considers all qualified applicants for employment without regard to race, color, religion, age, sex, sexual orientation, gender, gender identity, national origin, disability, veteran status or any other legally protected characteristic. We also consider for employment all qualified applicants regardless of criminal histories, consistent with applicable law.

Diversity & Belonging

We take pride in cultivating a culture of belonging and an equitable workplace where everyone can thrive. Learn more here: https://www.autodesk.com/company/diversity-and-belonging

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