Account Based Marketing Manager- Contractor

Company Description

Renesas is one of the top global semiconductor companies in the world. We strive to develop a safer, healthier, greener, and smarter world, and our goal is to make every endpoint intelligent by offering product solutions in the automotive, industrial, infrastructure, and IoT markets. Our robust product portfolio includes world-leading MCUs, SoCs, analog and power products, plus Winning Combination solutions that curate these complementary products. We are a key supplier to the world’s leading manufacturers of the electronics you rely on every day; you may not see our products, but they are all around you.

Renesas employs roughly 21,000 people in more than 30 countries worldwide. As a global team, our employees actively embody the Renesas Culture, our guiding principles based on five key elements: Transparent, Agile, Global, Innovative, and Entrepreneurial. Renesas believes in, and has a commitment to, diversity and inclusion, with initiatives and a leadership team dedicated to its resources and values. At Renesas, we want to build a sustainable future where technology helps make our lives easier. Join us and build your future by being part of what’s next in electronics and the world.

Job Description

Position Overview:

Renesas Electronics is looking for an account-based marketing contractor to support our growing customer engagement effort. This role focuses on management of our ABM platform and execution of advertising campaigns designed to retarget and nurture key contacts to become qualified leads and ultimately revenue. The ideal candidate will have 5 to 10 years of experience working in digital marketing roles, delivering to defined KPIs and working hands on with marketing platforms.

Key responsibilities:

• Serve as administrator for ABM platfom, performing hands on campaign set up, creating audiences and launching programs
• Execute ABM promotional programs to generate leads and opportunities and accelerate revenue
• Consult on ABM best practices and provide recommendations for optimization
• Track performance metrics and generate actionable reporting

Qualifications

Qualifications:

• Bachelor’s degree in Marketing or related field.
• A minimum 5 to 10 years of marketing experience, specifically working on B2B digital marketing programs
• Experience with ABM platforms
• Analytical thinking skills - use data to drive strategy and activities
• Cross-functional team player that can drive execution across multiple teams
• Excellent verbal and written communication skills and ability to work with all levels of marketing staff
• A highly self-motivated, proactive contributor who works well as an individual and within a team environment
• Highly organized with great attention to detail
• Strong project management/prioritization skills with an ability to multi-task
• Ability to identify areas for optimization
• Ability to adjust in a fast-paced, changing environment
•  

Stand-out Qualifications:

• Experience with CRM software (Salesforce)
• Experience in the semiconductor industry
• Experience with Google Analytics and/or Google Data Studio
•  

Project timeline: 

• Available to start late August/Sept. 1
• 25-30 hours per week

• 6-month contract with the possibility to extend

Additional Information

Renesas Electronics Corporation empowers a safer, smarter and more sustainable future where technology helps make our lives easier. The leading global provider of microcontrollers, Renesas combines our expertise in embedded processing, analog, power and connectivity to deliver complete semiconductor solutions. These Winning Combinations accelerate time to market for automotive, industrial, infrastructure and IoT applications, enabling billions of connected, intelligent devices that enhance the way people work and live. Learn more at renesas.com.
Renesas’ mission, To Make Our Lives Easier, is underpinned by our company culture, TAGIE. TAGIE stands for Transparent, Agile, Global, Innovative and Entrepreneurial. Our goal is to embed this unique culture in everything we do to succeed as a company and create trust with our diverse colleagues, customers and stakeholders.
Renesas Electronics is an equal opportunity and affirmative action employer, committed to celebrating diversity and fostering a work environment free of discrimination on the basis of sex, race, religion, national origin, gender, gender identity, gender expression, age, sexual orientation, military status, veteran status, or any other basis protected by federal, state or local law.