Account-based Marketing Manager, Customer Growth

Company Description

Nexthink is the leader in digital employee experience management software. The company provides IT leaders with unprecedented insight allowing them to see, diagnose and fix issues at scale impacting employees anywhere, with any application or network, before employees notice the issue. As the first solution to allow IT to progress from reactive problem solving to proactive optimization, Nexthink enables its more than 1,200 customers to provide better digital experiences to more than 15 million employees. Dual headquartered in Lausanne, Switzerland and Boston, Massachusetts, Nexthink has 9 offices worldwide.

#LI-Hybrid

Job Description

Nexthink seeks an Account-Based Marketing Manager, Customer Growth to join our growing team. In this role, you'll blend strategy and creativity to plan, organize, and implement end-to-end campaigns that generate and accelerate pipeline through cross-selling into new personas within key customer accounts.

The ideal candidate will have a proven track record in deploying 1:1 and 1:few marketing strategies and tactics to engage new personas and generate cross-sell opportunities. You’ll collaborate closely with client sales, product marketing, and the wider demand and ABM teams to tailor GTM initiatives into personalized account journeys.

Key Responsibilities:

• Account Planning: Coordinate with sales and customer success teams to analyze customer data and uncover cross-sell opportunities in key customer accounts. Formulate strategic cross-sell plans and offerings based on specific account needs and determine the quickest route to introduction (whether through existing champions or new personas).
• Campaign Execution: Design and manage personalized marketing campaigns that leverage various channels (email, events, web, direct mail, etc.) to engage targeted accounts effectively.
• Persona Development: In close collaboration with campaign and product teams, define key cross-sell personas, understand their needs and pain points, and determine how Nexthink solutions can address them. Partner with content teams to repurpose and tailor content that addresses specific persona needs.
• Performance Tracking: Monitor, analyze, and report on the effectiveness of customer ABM initiatives, using data to optimize future campaigns and strategies. You will regularly report your findings and outcomes to sales, marketing, and business stakeholders to inform future initiatives.

Qualifications

• 7+ years of Field Marketing, ABM, and/or campaign/program marketing experience in B2B, and IT/Tech space.
• Proven success driving marketing activities for high-growth B2B Cloud/SaaS software companies.
• Experience with the creation, execution, and measurement/optimization of marketing campaigns that drive customer expansion and growth.
• Excellent marketing project management skills to allow for timely planning, execution and reporting.
• Knowledge of marketing automation (Marketo preferred) and ABM tools (6Sense, SFDC, Pathfactory, Zoom Info, Reachdesk preferred).
• Proactive in addressing challenges with a solution-oriented mindset, and proven track record in solving complex problems.
• Effective communication and presentation skills, be highly organized, demonstrate consistent success, and have a ‘test and learn’ mentality.
• Professional level of written and spoken English and German/French languages.

Additional Information

We are the pioneers and trailblazers of a global IT Market Category (DEX) that is shaping the future of how the world works, giving our customers’ IT Teams total digital visibility across their enterprise. Our innovative solutions integrate real-time analytics, automation, and employee feedback across all endpoints. This enables our IT teams to solve complex technical challenges, create ever more productive workplaces, and deliver happy, satisfied employees in the digital workplace.

With over 1000 employees across 5 continents, Nexthink operates as One Team, connecting, collaborating and innovating to continuously grow. We call our employees ‘Nexthinkers’ and our commitment to diversity, inclusion, and equity is second to none. We currently have over 75 nationalities working with us, from all cultures and backgrounds, speaking many different languages.

If you are looking for a change and like a nice atmosphere, lots of challenges, and having fun while working, this is a great opportunity for you! Check what we offer:

• 💼 Permanent Contract and a competitive compensation package (Stock Options also included).
• 📍Amazing location in Cannon Street, not far from St. Paul's Cathedral.
• 🏡 Hybrid work model balancing office and remote work, fostering effective onboarding and team connections for new hires.
• 🏖️ Flexible Hours and unlimited vacation (employees have unlimited paid time off on top of the 25 days of holidays we offer) plus 3 company-paid volunteer days.
• 🩺 Fully covered private health insurance for you and your family, life insurance plans, and Medicash Solo Level 2, ensuring comprehensive protection.
• 📚 Free access to professional training platforms to explore your interests and enhance your skills.
• 🍼 16 weeks of fully paid leave for primary caregivers, 6 weeks for secondary caregivers, and Kiddivouchers to ease childcare expenses.
• 🚆 50% reimbursement on public transportation fees, up to a maximum of 1,250£ gross/year.
• 🤸 Reimbursement of up to £40 for gym and fitness memberships monthly.
• 📣 Bonuses for referring successful hires after three months of continuous employment.

Please note that not all the benefits listed above are available for temporary, contract, and internship roles. To ensure you have the most up-to-date information, we recommend checking with your Recruitment Partner.