Account Based Marketing Manager DACH

24WD81791

Account Based Marketing Manager DACH

Autodesk is looking for an Account Based Marketing Manager who is responsible for leading the planning, development, implementation, execution and measurement of targeted account-focused 1:few programs in our DACH region and our Architecture, Engineering & Construction Owner industry segments.

As a data-driven ABM Manager, you are a strategic partner to sales and work collaboratively with sales teams to deploy 1:Few ABM programs that have a positive impact on revenue, reputation and relationships. You have a customer-centric mindset, excellent communication and collaboration skills, a strong sense of ownership with a bias for action, and the ability to manage multiple priorities with different stakeholders.

Ideally this position is based in Munich, Germany, but we are open to consider candidates based in other parts of Germany.

Responsibilities

• Collaborate with sales on account plans, marketing strategy, tools and customer programs. Identify marketing opportunities to intentionally support business with ABM

• Partner with broader organization of account-based marketers to agree on programmatic campaigns which apply to the dedicated audience

• Plan out account-based marketing plans with clear goals to achieve executive engagement, pipeline and revenue goals, use data and dashboards to inform these strategies and plans

• Develop new and use existing programs, tools and assets designed to showcase Autodesk as a strategic partner to allow customers to get the most value out of our solutions, relationship and services

• Lead the execution of your programs for the dedicated audience on planning, (event) logistics, and onsite management, budget, list management, follow up and reporting

• Navigate the Autodesk organization and use professional networks to identify internal and external resources, partners, and programs that support account engagement

• Employ Autodesk's ABM set of marketing technology tools (i.e. 6sense, Salesforce, Marketo, Folloze, Outreach) to deliver personalized ABM programs

• Review and provide analysis of programmatic Account-Based campaigns and unique account-specific tactics for targeted accounts list.

• Monitor the delivery and execution of plans, and measure effectiveness of resource allocation, efficiency and ROI to inform any adjustments

Minimum Qualifications

• Degree in marketing or related field, or equivalent professional training / experience

• 4+ years of experience in ABM and B2B marketing

• Demonstrated ability to provide strategic input to sales team

• Direct customer-facing experience in enterprise, account-based or field marketing role

• Data-driven and strong analytical skills

• Excellent communication skills in German and English language required

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About Autodesk
Welcome to Autodesk! Amazing things are created every day with our software – from the greenest buildings and cleanest cars to the smartest factories and biggest hit movies. We help innovators turn their ideas into reality, transforming not only how things are made, but what can be made.

We take great pride in our culture here at Autodesk – our Culture Code is at the core of everything we do. Our values and ways of working help our people thrive and realize their potential, which leads to even better outcomes for our customers.

When you’re an Autodesker, you can be your whole, authentic self and do meaningful work that helps build a better future for all. Ready to shape the world and your future? Join us!

Salary transparency

Salary is one part of Autodesk’s competitive compensation package. Offers are based on the candidate’s experience and geographic location. In addition to base salaries, we also have a significant emphasis on discretionary annual cash bonuses, commissions for sales roles, stock or long-term incentive cash grants, and a comprehensive benefits package.

Diversity & Belonging
We take pride in cultivating a culture of belonging and an equitable workplace where everyone can thrive. Learn more here: https://www.autodesk.com/company/diversity-and-belonging

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