Account Based Marketing Specialist

Job Description:
The Account Based Marketing Specialist will support the Account Based Marketing team in building 1:few and 1:1 tactics. This role develops strong collaborative relationships across the Customer Marketing team, and sales organization.
Key Responsibilities

• Drive account-based marketing efforts for a single set of target accounts with a high propensity to buy
• Work closely with cross-functional marketing and sales teams on campaign development, tracking and status updates
• Collaborate with our internal marketing operations team to measure, report and optimize campaigns in market
• Support the maintenance and development of internal communication of ABM tactics across Sales partner teams
• Assist with other projects as assigned

Requirements:

• 2-4 years of experience within an Account Based capacity
• Familiarity with marketing tools such as Salesforce, marketing automation (Marketo), 6ssense, Google Analytics and Seismic
• Strong project management skills with a keen attention to detail
• Solid ability to multi-task while keeping priorities in the proper order
• Excellent verbal and written communication skills
• Demonstrated ability to work in dynamic, fast-paced, team environment

The Company:
Workhuman® is pioneering the human workplace through award-winning Social Recognition® and Continuous Performance Management solutions. Workhuman inspires more than six million humans across 180 countries to perform the best work of their lives. For the past 21 years, human resources and business leaders alike have used Workhuman Cloud® to gain the proactive insights necessary to transform and lead a more connected, human-centered workplace that accelerates engagement and productivity. To learn more about Workhuman's mission to make work more human for every person on the planet and how you can ensure great work is celebrated and amplified in your workplace, visit www.workhuman.com.
Did you know

• We have more than 6M employees worldwide, on the Workhuman Cloud
• Named The #1 Great Places to Work (GPTW) in Ireland in 2019, and was also named as one of the Best Workplaces for Women. 2020 marks the eighth consecutive year on the list; in 2020, moved to "large company" category and placed #4. Named Great Places to Work in Europe in 2020.
• Named a Boston Globe Top Place to Work in 2020 (mid-size company); 7th year featured on the list; Named a Great Place to Work Certified organization for the past 5 years
• In 2021: Best Workplaces in Tech in Ireland, Best Workplaces in Europe

At Workhuman, we love what we do because we're shaping the future of work through our people and our technology. Our human cloud-based applications are helping some of the world's leading global brands connect culture to shared purpose. The Workhuman Cloud empowers employees to thank, talk and celebrate each other, creating an environment that sparks gratitude and human connection while increasing employee engagement and productivity.
Workhuman is an Equal Opportunity Employer and is committed to the principle of equal employment opportunity for all employees. We proudly provide a work environment free of discrimination and harassment. Employment decisions at Workhuman are based on solely on business needs, job requirements and individual qualifications, without regard to race, color, religion or belief, national, social or ethnic origin, sex (including pregnancy), age, sexual orientation, gender identity and/or expression, marital, civil union or domestic partnership status, past or present military service, or any other status protected by the laws or regulations in the locations where we operate. Workhuman believes that diversity and inclusion among our teammates is critical to our success as a global company, and we seek to recruit, develop and retain the most talented people from a diverse candidate pool.