Account Director

WHO WE ARE:

We think too much marketing isn’t us. It’s mass markets not audiences of one. Homogenous groups to be targeted, not individuals to be inspired. Segments to reach, not people with their own ideas and ambitions. It’s one size fits all and it’s dull.

When it comes to individuals, we’re fierce. We stand up for individuality. We speak up against bland, broad-brush generalizations. We fight for solutions that adapt to the individual’s needs, beliefs, behaviors and aspirations. And we commit to doing this in every aspect of our work for clients and their consumers.

We actively foster an inclusive workplace where diversity and individual difference are valued and leveraged to achieve the agency’s vision. And most importantly we value every individual’s wellbeing.

We are Fiercely Individual.

HOW WE DO IT:

At RAPP we are fiercely focused on the individual and how we can create value from every individual’s experience with a brand. We do this across three capability areas: customer centric consulting, creativity that inspires action and customer experience management.

Our data analysts know who that person is. Our strategists understand what they want. And our award-winning Technologists and Creatives know how to get it to them.

RAPP is an integral part of Omnicom’s Precision Marketing Group, comprising 4,000 creatives, technologists, strategists, and data and marketing scientists across 40 global markets. 

YOUR ROLE:

The ideal candidate has mastered the Account Director core competencies and is comfortable leading in a digital-first, data centric integrated manner. They are an advisor and partner to the client at the Sr. manager and marketing/category director levels. They have developed a keen ability for managing client based multi-discipline projects across the agency matrix, cross-holding company partners, and external agency partners.  They have a natural curiosity, and are motivated by driving excellent results, time and time again.

YOUR RESPONSIBILITIES:

1. Client Partnering

• Strategically builds client relationship trust and effectively facilitates, negotiates and drives scopes of work for accounts.  
• Responsible for overall client satisfaction and service/product quality.
• Understands client business and ensures QBRs and strategic business reviews are set
• Leads QBR reviews with key c-suite clients and internal agency stakeholder
• Partners with SVP, Client Partner to build and drive the macro engagement roadmap and sponsors discrete engagement strategies rolling up to that roadmap
• Helps build the clients reputation through our engagement, providing us with a long-term platform for success: our client engagement agenda is thus a shared, strategic and value-creating.
• Communicates powerfully, is credible and engenders trust with executive clients.

      2. Growth 

• Sets Yearly engagement plan – core and growth elements
• Leads SOW development and leads a strategic review each quarter with internal leadership team and President
• Consultative consiglieri and seller to the client C-Suite
• Provides high level overview of marketing technology landscape and marketing science products, delivering wider group product and value suite to the senior client for engagement. 
• Oversees the account’s month on month commercial
• Responsible for account P&L and ensures top line growth and bottom profitability growth & health is delivered. Tracks Month on month with team and course corrects
• Is able to build our engagement to new heights year on year: Driving organic growth, identifying and opening new revenue streams
• Keeps leadership apprised of key client opportunities, potential risks and other key nuances which affect the health of the business.

      3. Great work: Our Product

• Provides a clear north star for all work on an engagement
• Approves all strategic initiatives across the engagement
• Holds creative, strategy, data and delivery accountable to deliver and course corrects  
• Responsible for the delivery of best in class strategies – from transformation strategies to marcomms strategies
• Builds strong working relationships with department leads and department staff.
• Provides critical insights during major creative concept reviews and provides direction on how to ‘expand’ the brief and solution for further development and plays major role in selling the work.

      4. Being the connector: Building, Leading, Mentoring and Networking,

• Mentors internal team to deliver to excellence, setting high talent standards, develops, coaches, and mentors talent
• Identify, attract, and retain top talent.
• Holds accountability of deliverables and engagement impact from dept. and course corrects as needed
• Ensures the SVP, Client Partner is kept apprised of engagement development and track to engagement strategy
• Acts as a role model by representing, communicating, and leading RAPP’s overall vision, mission, and values.

REQUIREMENTS: 

• 8-10 years of experience and 4-6 years management experience
• Healthcare experience preferred
• Bachelor’s Degree or equivalent experience
• Experience in direct marketing/advertising/digital marketing.
• Strong experience and comfort-level with martech platforms
• Previous CRM experience
• Experience in the application of multi-channel marketing programs in the areas of customer acquisition, retention and optimization.
• Experience with financial growth on individual pieces of business.
• Possess excellent planning, organizational, and problem-solving skills.  Making sense of complex, high quantity; and sometimes contradictory information to effectively solve problems
• Builds partnerships and works collaboratively with others to meet shared objectives
• Must have leadership, coaching and mentoring qualities.
• Excellent interpersonal, presentation and written skills.
• Builds strong customer relationships and delivers customer centric solutions. 
• Gains the confidence and trust of others through honesty, integrity, and authenticity. 
• Uses compelling arguments to gain the support and commitment of others.
• Managerial experience focus on, and commitment to, development and growth of talent.
• Ability to hold self and others accountable to meet commitments
• Takes on new opportunities and tough challenges with a sense of urgency, high energy, and enthusiasm

NOTE:  This job description is not intended to be all-inclusive. Employee may perform other related duties as negotiated to meet the ongoing needs of the organization.