Account Director, Brand Communications, NY - Hybrid Work Structure

Account Director, Brand (New York)-Hybrid Work Structure

The Role:

The Account Director of Brand will be responsible for leading several account teams with the day-to-day planning and execution of their public relations efforts. This includes daily strategic counsel, media relations strategy, influencer engagement, activation planning, and overall reporting. Candidate must be able to manage multiple brands and work with agency partners to support integrated earned campaigns for a major global brand in the CPG and Beauty and Health space. Additionally, the

Working on high-visibility award-winning projects, rooted in purpose led programming and new category innovations this is an opportunity to develop culturally relevant Brand campaigns for both general and niche consumer populations.

Responsibilities:

• Provide counsel, strategy and direction to a major brand in the CPG space.
• Build relationships with peers in industry and with other BCW lines of business.
• Productively provide ideas to clients to maximize communications results and/or anticipate issues.
• Bring an innovative, integrated and earned mindset to every aspect of the client's business.
• Ability to plan strategically at a global level and in conjunctions with multiple internal and external agency partners.
• Track record of growing accounts organically and participating in successful new business pitches and delivering presentations.
• Strong oral, writing and editing skills for both short and long form content.
• Ability to generate profitability for the business working in collaboration with finance and operations.
• Proven ability to effectively organize multiple deadlines and budgets across accounts and teams
• Advanced writing, editing and researching ability
• Motivate and develop staff demonstrating a commitment to inclusion and diversity.

Qualifications:

• A deep understanding of client business and communications issues, and the ability to deliver smart, effective solutions in a high-velocity environment to leadership stakeholders
• Plugged into culture, emerging trends and an insatiable desire to uncover insights that impact clients and their stakeholders
• Experience developing and implementing the execution of polycultural/ multicultural programs and initiatives to impact cultural leadership across the organization.
• Deep understanding of cultural insights and consumer trends research on diverse consumers.
• Excellent client counselor and integrated thinker with a point of view-- able to influence and persuade multiple audiences
• Experience with purpose, sustainability and multicultural and/or polycultural audiences and campaigns
• Strong project management and proven ability to plan and prioritize work to meet commitments and identify, secure and employ resources needed to achieve results
• 10+ years' experience in public relations and brand marketing
• Strong expertise with traditional and digital consumer media and digital strategy
• Fluent in Spanish
• Desire to work in a diverse and inclusive organization as an active participant in culture initiatives, training opportunities and employee resource groups

What does it mean to be part of BCW and the WPP network?

It means being a part of a global, multi-faceted, multi-talented creative engine, with access to countless places you can grow.

As the global communications agency built to #movepeople, BCW guides client partners to powerful, culturally relevant ideas, programs and messages that inspire their key stakeholders to think differently, feel deeply and act urgently.

BCW's commitment to moving people starts with our employees. Here you'll find ways to ignite your growth while doing meaningful work for exceptional clients in an environment that prioritizes your success, compels collaboration and celebrates learning. We're committed to moving our people forward in their careers and helping them grow as people and professionals.

We wholly believe that creating truly inclusive and innovative solutions is critical to our success, so Inclusion, Diversity, Equity and Accountability (I.D.E.A.) are embedded into everything we do for our people, agency, clients and the communities we serve. We strongly encourage applications from talent across all dimensions of race/ethnicity and the LGBTQ+, differently abled and veteran communities.

And while there is no one kind of BCW person, everyone at BCW has something in common: A mindset, a way of responding to challenges with openness, curiosity and a commitment to learning. BCW will feed that drive by rewarding courageous tenacity and nurturing your dynamic career.

More about BCW:

BCW, one of the world's largest full-service global communications and public relations agencies, is in the business of moving people on behalf of clients. BCW delivers digitally and data-driven creative content and integrated communications programs grounded in earned media and scaled across all channels for clients in the B2B, consumer, corporate, crisis management, CSR, healthcare, public affairs and technology sectors. BCW is a part of WPP (NYSE: WPP), a creative transformation company.

BCW is an Equal Opportunity Employer, EEO, AAE, MF/Disability/Vet, and we are proud of our diverse workforce.

Our organization participates in E-Verify. E-Verify is an Internet-based system that compares information from an employee's Form I-9, Employment Eligibility Verification, to data from U.S. Department of Homeland Security and Social Security Administration records to confirm employment eligibility.

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