Account Director, Direct Mail
Job Description
What you get to do:
- Lead all aspects of the production process and troubleshoot production issues as needed;
- Drive the scheduling of regular strategic meetings for the internal team, including performance reviews, budget strategy setting and messaging/creative reviews;
- Lead the budget strategy and build out the budget and cash flow documents;
- Prepare detailed performance reports and strategic overviews for client meetings;
- Lead the preparation of strategy memos: identifying goals, audiences, testing and messages, to kick off a mail and/or email effort;
- Lead the day-to-day management of integrated multi-channel campaigns and client interaction;
- Maintain excellent client and internal relationships by leading meetings, ensuring excellent communications, and serving as effective client advocate.
- Lead and direct complex analytical and statistical analysis, including donor value reports, and consistently use testing reports to drive strategy;
- Assist in recruiting new business for the firm;
- Take a leadership role in staff training, mentoring and development (DM 101, retreat, etc.);
- Develop and implement new and innovative approaches to provide, expand or improve current programs;
- Develop and lead strategic plans designed to ensure client satisfaction by identifying issues and offering creative and timely solutions to those issues;
- Develop long term strategic plans designed to ensure account retention, continued account success and realistic program expansion;
- Utilize a multichannel marketing approach to achieve client objectives;
- Direct the creative process and is the source of new creative ideas;
- Design and develop integrated direct marketing plans;
- Collaborate internally to plan and deploy campaigns;
- Mine customer and prospect data to prepare list recommendations and targeting criteria for customer and prospect vehicles;
- Leverage database segmentation for enhanced campaign execution;
- Translate direct marketing principles into actionable campaign queries across multiple channels;
- Project manage the campaign development process- includes reviewing requirements, preparation and completion of design documentation using internal tools/systems and timely execution;
- Lead the processing of targeting and database strategies to drive new donor acquisition for key clients;
- Resolve any potential client concerns in a manner that strengthens the client/agency relationship using whatever agency resources are required to accomplish this goal;
- Provide direction on the goals and anticipated outcome of campaign, campaign analytics etc.; and
- Create strategic campaign overview, with recommendations for future programs.
Who you are:
- The ideal candidate will possess a deep understanding of Jewish religious and cultural traditions, along with a track record of successful engagement institutions and organizations in the Jewish community. This includes demonstrated experience in building and maintaining relationships with key stakeholders in the Jewish community and understanding the unique needs and perspectives. The candidate should also be well-versed in the history and values that are important to the Jewish community. Our clients consist of organizations that have held a significant place in the history of the Jewish-American community.
- Ability to apply strategic direct marketing principles.
- 9+ years of experience within a fundraising agency or related agency experience
- Ability to mediate conflicts;
- Strong management and leadership experience;
- Effective time and crisis management;
- Ability to set and achieve goals;
- Ability to teach and enforce MissionWired systems and operating procedures;
- Serves as a professional representative of MissionWired within the industry;
- Ability to set and achieve goals, personally and in a team environment;
- Professional representative for the company and client;
- Strong analytical skills;
- Experience with client budgets: planning and forecasting experience; and
- Strong financial acumen.
Date Posted
10/30/2023
Views
7
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