Account Director, Earned Media

Perks of working at BCW:

• Hybrid work environment that offers the flexibility and balance of working from home and going into the office
• Career growth opportunities through continued education, training & development courses, and BCW's Career Pathing program
• Employee Resource Groups that provide our employees the platform to network, build key leadership skills, gain greater visibility and access to senior leadership, have an impact at BCW and the outside community and accelerate their careers.
• Paid time off for vacation, sick and personal days, as well as Summer Fridays. Our Flexible Holiday Policy includes 9 paid holidays inclusive of Juneteenth and World Mental Health Day, with the option to swap out a company holiday for another personally significant day. We also offer paid time off for voting, jury duty, bereavement and school leave. In addition, our offices are closed for Winter Break between Christmas Eve and New Year's Day.
• 12 weeks paid Parental Leave to bond with your new child, also inclusive of adoption and foster care
• Wellness benefits including healthcare, vision, dental and pet insurance, as well as free virtual or in-person counselling for mental health.
• 401K Savings and Investment Plans
• Commuter benefits using pre-tax dollars per month to pay for eligible commuting & parking expenses
• WPP Employee Discount Program based on client roster

What is the work?

• Leads the development and implementation of earned media strategies in partnership with account leadership and support of account team.
• Exhibit strong media instincts with skillset to work across corporate affairs and consumer/brand work.
• Brings innovative and integrated thinking with a point of view to clients to maximize communications results.
• Strong project management and proven ability to plan and prioritize work to meet commitments. Identify, secure and employ resources needed to achieve results.
• Conducts media outreach with tailored pitch topics to secure media opportunities and facilitates through to publication.
• Manages the development of media materials to support strategy and secured opportunities (e.g. pitches, press releases, briefing books, messaging, etc.)
• Builds and maintains relationships with national business, consumer/lifestyle, broadcast, and industry media contacts.
• Follows the news and culture trends that impact clients, strategies, industries, and stakeholders; Advises teams and clients on relevant shifts and developments.
• Maintains understanding and derives insights and new opportunities from the evolving media landscape, new platforms, trends, mergers, and operational ways of working.

Experience that contributes to your success:

• A minimum of 7 years of experience, preferably at an agency and in the sustainability and retail industries
• Proactive self-starter, good judgement, flexibility/adaptability and comfortable working with a remote team
• Ability to influence and persuade multiple audiences.
• Strong understanding of how media works, a nose for news/media trends and a genuine interest in storytelling
• Demonstrated understanding of media relations tools - Cision, Muck Rack, HARO, etc.
• Proven ability to develop and implement earned media strategies with a track record of proven results
• Excellent verbal and written communication; writing, editing and proofreading media materials
• A deep understanding of client business and communications issues to serve as client facing team lead

About BCW:

BCW is part of WPP's global, multi-faceted, multi-talented creative engine, with access to countless opportunities to grow.

BCW's commitment to moving people starts with our employees. You'll find ways to ignite your growth while doing meaningful work for exceptional clients in an environment that prioritizes your success, compels collaboration and celebrates learning. We're committed to moving our people forward in their careers and helping them grow as people and professionals.

We wholly believe that our diversity is our strength and feeds the creativity critical to success, so Inclusion, Diversity, Equity and Accountability (I.D.E.A.) are embedded into everything we do for our people, agency, clients and the communities we serve. We strongly encourage applications from talent across all dimensions of race/ethnicity and the LGBTQIA+ spectrum, differently abled and veteran communities.

For more information, visit bcw-global.com.

BCW is an Equal Opportunity Employer, EEO, AAE, MF/Disability/Vet, and we are proud of our diverse workforce.

Our organization participates in E-Verify. E-Verify is an Internet-based system that compares information from an employee's Form I-9, Employment Eligibility Verification, to data from U.S. Department of Homeland Security and Social Security Administration records to confirm employment eligibility.

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