Account Executive, Consumer

About The Job:

We are currently looking for an Account Executive to join our Consumer team in New York. You will succeed at Zeno if you are fearless, media-savvy, resourceful, tenacious, and can drive great programs and results while building strong, productive relationships with your clients and your team.

About You: 

You will succeed at Zeno if you are fearless, resourceful, tenacious, have an understanding of traditional and non-traditional PR tactics and the media landscape, and drive great results for clients while building great relationships with your clients and your team.

Responsibilities

• Craft thoughtful pitches and build/maintain media lists for accounts (Experience with Cision and/or Muckrack preferred.)
• Manage media relations outreach to verticals spanning consumer, trade, business and vertical press including food/beverage, lifestyle, technology, etc.
• Research, interview, write, and edit media materials such as: news releases, fact sheets, pitches, messaging and other media materials as needed.
• Media monitoring and reporting results for clients (Experience with managing coverage trackers for your teams preferred.)
• Manage multiple projects simultaneously meeting deadlines and budgets.
• Actively participate in brainstorms and proactively share creative ideas.
• Assist in research, development and writing of program plans.
• Coach AAEs and interns and demonstrate ability to supervise and delegate tasks as necessary.
• Communicate with your account team to keep them abreast of timelines and deadlines.
• Practice effective project management while working with other team members and show an understanding of the “big picture” of client programs.
• Understand general principles of business and marketing and the role of PR in communications.
• Understand key client information including general business strategy, industry issues, products and services offered, key customers and competitors in the marketplace.

Qualifications

• People recognize your collaborative spirit, and the way you thrive in a close team environment.
• PR is your passion, and you possess 1-3 years of experience in consumer or brand PR.
• You’re digitally savvy, personally and professionally. You understand that any client program should be rounded out with social elements in today’s world.
• You’re driven and detail-oriented, and you possess the ability to manage multiple priorities and successfully meet deadlines.
• You have demonstrated the ability to thrive in a fast-paced environment and the ability to “think on your feet” and respond quickly as business factors shift.
• You have earned a Bachelor’s degree.
• You love media relations and building strong relationships with reporters in the Consumer/Lifestyle/Travel vertical.
• Your writing skills are exceptional.
• You’re organized, and you manage time effectively.