Account Executive, Earned

Responsibilities:

• Demonstrate a solid understanding of the public relations industry and its basic principles
• Research, outline, write, edit, and proofread materials, including press materials, scripts, newsletter articles, awards, and social media content
• Demonstrate a general knowledge of media landscape including outlets and reporters, as well as how media outlets are using social media tools and eager to incorporate them into our work
• Build a network of media and industry influencer contacts and support in media outreach, securing stories, and tracking results
• Understand key client information, including business strategy, industry issues, products and services, key customers and competitors
• Support planning and execution for earned media strategies, inclusive of research, analysis of media coverage and online conversations, and integration with support agencies
• Provide client service administration, including preparing client status and activity reports, attending (in-person and virtual) meetings and conference calls, compiling media and competitor coverage, coordinating media outreach and press tours, scheduling and logistics 
• Proactively develop and offer fresh story angles to internal account teams and clients 
• Collaborate with creative, influencer, and strategy teams for ideation and to ensure earned angles, as required.
• Manage projects using organizational skills, working with colleagues, vendors, and support agencies, and keeping project leaders apprised of status.
• Commit to continuous learning and improvement of your technical and leadership skills
• Help supervise interns/trainees and provide ongoing, constructive feedback
• Demonstrate being a detail-oriented communicator with an energetic presence and entrepreneurial spirit.
• We are looking for someone media savvy, collaborative, hungry to learn, and positive

Basic Qualifications:

• At least 1-2 years of relevant experience in public relations and/or communications-related fields including research, advertising, management consulting, media and publishing
• Bachelor’s degree in a related field. 

Preferred Qualifications:

• 1-2 + years of agency experience
• Experience working with commonly used platforms such as Muckrack, Cision, etc
• Experience pitching and securing earned coverage across online, broadcast, print and/or social media for consumer client(s)
• Fundamental understanding of media outreach assignments and apply experience and initiative in developing appropriate traditional and online media strategies.
• Familiarity with viral content and interest in staying on top of trending topics and pop culture news.
• Proficiency with Microsoft Office.
• Strong research, writing, and editing skills and an eagerness to foster media relationships.
• Experience pitching and securing earned stories across online, broadcast, print, and/or social media.
• Proactive self-starter with excellent organizational and project management skills, and the ability to adapt to change and meet deadlines.
• Affinity for storytelling and an ability to generate creative ideas that support earned-centric client goals
• Excellent organizational skills, and an ability to adapt to change and meet deadlines.