Account Field Marketer

Introduction
At IBM work is more than a job – it’s a calling: To build. To design. To code. To consult. To think along with clients and sell. To make markets. To invent. To collaborate. Not just to do something better but to attempt things you’ve never thought possible. Are you ready to lead in this new era of technology and solve some of the world’s most challenging problems? If so lets talk.

Your Role and Responsibilities

• Develop a deep understanding of the priority industry client’s AI business priorities (e.g. initiatives and challenges) and key senior/C-suite buyers for assigned accounts. Leverage available dashboards and insights.

• Be well versed in IBM’s AI for Business campaign the AI use cases and entry points and how they can solve customer pain points.
• Work with sales to prioritize the order and timing to roll out marketing plans by micro clusters.
• Leverage the pre-defined set of assets and experience elements (3+3+3) designed for senior-level executives to create targeted customer journeys for each micro-cluster and an overall account/cluster flight plan. Strategy and plans to be updated as AI adoption increases.

• The plan should reflect actions for each prioritized micro-cluster an account appears in and should leverage marquee account participation.
• Plot micro-cluster journey maps using examples in micro-cluster kits.
• 20% customization as needed should be leveraged for 3+3+3 assets
• For experiential elements ensure support from consulting client engineering and innovation studios to deliver

• Coordinate across technology consulting and demand strategy to develop a common engagement plan to achieve 4+ engagements by VP+ in 60 days (with the goal of 2+ interactions being live).
• Measure the quality of engagements with continuous feedback between marketing and sales leveraging the executive dashboard and account cards
• Ensure all information on marketing AND sales engagement (consulting led tech led) is always up to date in ISC and can be leveraged in account cards. This includes but is not limited to:

• Collection of all account participants at events (e.g. bespoke standard industry)
• Tracking of personalized and customized e-mails sent by sellers executive advocates MDs and CLPs to clients incl. in-person interaction and business development activities with clients such as visits to innovation studios and small panels

• Develop a deep understanding of the priority industry client’s AI business priorities (e.g. initiatives and challenges) and key senior/C-suite buyers for assigned accounts. Leverage available dashboards and insights.

• Be well versed in IBM’s AI for Business campaign the AI use cases and entry points and how they can solve customer pain points.
• Work with sales to prioritize the order and timing to roll out marketing plans by micro clusters.
• Leverage the pre-defined set of assets and experience elements (3+3+3) designed for senior-level executives to create targeted customer journeys for each micro-cluster and an overall account/cluster flight plan. Strategy and plans to be updated as AI adoption increases.

• The plan should reflect actions for each prioritized micro-cluster an account appears in and should leverage marquee account participation.
• Plot micro-cluster journey maps using examples in micro-cluster kits.
• 20% customization as needed should be leveraged for 3+3+3 assets
• For experiential elements ensure support from consulting client engineering and innovation studios to deliver

• Coordinate across technology consulting and demand strategy to develop a common engagement plan to achieve 4+ engagements by VP+ in 60 days (with the goal of 2+ interactions being live).
• Measure the quality of engagements with continuous feedback between marketing and sales leveraging the executive dashboard and account cards
• Ensure all information on marketing AND sales engagement (consulting led tech led) is always up to date in ISC and can be leveraged in account cards. This includes but is not limited to:

• Collection of all account participants at events (e.g. bespoke standard industry)
• Tracking of personalized and customized e-mails sent by sellers executive advocates MDs and CLPs to clients incl. in-person interaction and business development activities with clients such as visits to innovation studios and small panels

Required Technical and Professional Expertise

• Digital and social marketing experience
• 7+ years of marketing experience in the B2B technology arena
• Strategic business planning acumen
• Analytics and insight-based decision-making
• Narrative development and communications

Preferred Technical and Professional Expertise

• Sales management and go-to-market understanding
• Strong presentation and executive-level communication
• Multi-disciplinary collaboration agile work approach