Account Manager

MediaNews Group · Orange County

Company

MediaNews Group

Location

Orange County

Type

Full Time

Job Description

Summary:
The Account Manager for Southern California News Group is responsible for supporting key customers and channel partner accounts across our entire portfolio of advertising solutions. The ideal candidate is a natural at building and maintaining strong relationships with attention to detail in managing a high volume of accounts while; maintaining satisfaction with key stakeholders at all levels. The Account Manager applies a β€˜solution mindset' to remove obstacles, and ensures a clear path to account success and growth. The Account Manager is the principal point-of-contact for all service-related matters, anticipates the needs of clients, and works cross-functionally to meet milestones and deadlines.
What you will do:
  • Become a knowledgeable client partner for SoCal News Group's portfolio of marketing and advertising solutions
  • Respond to RFPs and develop seasonal and annual brand and media strategies for placement, upsell and cross-sell based on client's overall goals and business objectives
  • Develop campaign strategies and audience targeting recommendations per brand and product line
  • Evaluate KPIs and optimize campaign performance using a data- driven approach; leveraging insights from our AdTech and MarTech platforms
  • Perform in-depth data analysis to deliver actionable insights & recommendations that influence short term / long term campaign strategy
  • Educate advertisers on performance metrics and insights, guiding them to achieve greater results
  • Work cross-functionally with sales and marketing to achieve overall company annual targets
  • Support the client buying cycle and manage all post-sales activities including proposal coordination, material and content collection, insertion orders, billing, and other on-boarding deliverables to help secure revenue and implement programs
  • Increase customer retention by conducting regular performance checks to identify areas for improvement and perform data analysis for on-going strategic reviews
  • Interface with Ad Operations to resolve issues and provide the highest level of customer service

What you will bring:
  • 4 year degree and 5+ years relevant experience, preferably in an Account Management or Account Executive role
  • Experience in Omni-channel marketing strategies including programmatic social, SEM, and content marketing and an understanding of SCNG competitors within the advertising ecosystem
  • Media planning capabilities using data, analysis and market research
  • Experience serving as the lead point of client contact and interfacing with/presenting to senior-level decision makers
  • Outstanding communication and presentation skills, both written and verbal, while working as part of a team or independently
  • High attention to detail and management of shifting priorities
  • Positive attitude, high energy, and collaborative team spirit
  • Unwavering desire to learn and take direction to improve productivity
  • Solid analytical skills, comfortable working with numbers
  • Strong proficiency in Microsoft Excel, PowerPoint and Salesforce
  • Proficiency in Google Analytics, Google AdWords preferred.
  • Demonstrated success working with cross-functional teams and building strong relationships internally and externally

This is a hybrid role with occasional onsite expectations in Irvine, CA.
The annual salary range is $45,000 - $60,0000 + commission potential. Pay is based on several factors including but not limited to education, work experience, time in role, certifications, etc. In addition to your salary, MediaNews Group offers a comprehensive benefits package, incentive and recognition programs, and a 401K plan (all benefits are based on eligibility).
Who we are:
Established in March 2016, the Southern California News Group (SCNG) has virtually overnight become one of the most powerful and influential news organizations in the U.S. This dynamic union was created when the Los Angeles News Group (owners of nine local daily newspapers and websites) and its parent company Media News Group (MNG) acquired Freedom Communications (owners of the Orange County Register and Riverside Press-Enterprise). By combining these two highly regarded and well-established institutions, SCNG has emerged as the largest news content provider in the five-county Los Angeles metropolitan area. As a leader in circulation among top publications nationwide, SCNG now owns and operates 11 local daily newspapers and more than a dozen community weeklies.
Our mission is to connect communities by providing readers with the area's best local news coverage while providing advertisers with unprecedented access to one of the world's most diverse and dynamic audiences.
No matter the distribution vehicle-newspaper, magazine, mobile, online-SCNG's in-depth reporting on local news, politics, sports and entertainment continues to attract a desirable audience for its customers. Combining print, online and social media, SCNG now delivers premium content to over 8.1 million adults every week, making it an indispensable marketing solution for advertisers across Southern California. No other local newspaper group reaches more households in our market than SCNG.
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Date Posted

05/10/2023

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