Account Manager, CRM & Loyalty

Baesman Insights & Marketing specializes in Customized, Direct, and Cross-Channel Marketing Solutions that deliver the customers you want. We develop highly flexible, sophisticated customer driven campaigns across multiple communication channels through a single point of responsibility and integration. Because of our deep knowledge of both direct to customer communication and retail marketing challenges across all relevant channels, we offer highly effective integrated solutions that result in meaningful and profitable customer interactions. When combined with Baesman printing & fulfillment services, we can ensure total quality control across the full range of solution implementation. This emerging growth business is headquartered in Columbus, Ohio.

JOB DESCRIPTION

In this position, you will be responsible for all for all aspects of CRM marketing from strategy through execution and analysis. The ideal candidate for this position must be a dynamic individual who has energy, enthusiasm, and an ongoing commitment to achieving high quality results and thrives on working in a fast-paced, challenging environment. This position requires you to communicate and coordinate final solution strategy, work together to develop implementation plan, and keep all team members informed of project status, while applying your industry and consultative expertise in analytics, direct marketing best practice and customer contact management.

ESSENTIAL DUTIES AND RESPONSIBILITIES INCLUDE:

• Serve as project lead on execution of CRM campaigns including: planning, communication to the team, QC and executing with excellence
• QC/approve all campaigns to ensure that the creative, copy and functionality are correct
• Responsible for planning and executing CRM/Loyalty marketing calendar
• Collaborate effectively with internal partners, clients and 3rd party vendors throughout the execution of each campaign
• Review tactical execution of campaigns to assure expected strategic results are achieved
• Make recommendations to client around strategy and approach
• Identify, monitor and analyze metrics for each campaign
• Assist in managing expectations and communications with client(s)
• Stay current with industry standards and best practices
• Assist in other marketing projects/initiatives as necessary
• Work with internal departments to support marketing efforts

Requirements

MINIMUM REQUIREMENTS INCLUDE:

• Demonstrate project management skills with the ability to meet tight deadlines
• Ability to prioritize and multi-task
• Exceptional attention to detail
• Knowledge/background of email, digital & direct marketing
• Demonstrated analytical and problem-solving skills
• Exposure to retail loyalty marketing and/or direct marketing is a plus
• Familiarity with ESP platforms is a plus
• Proficient experience using a web-based user interface
• Self motivated with the ability to work collaboratively and independently when necessary
• Demonstrated analytical skills and familiarity with measurement tools that monitor standard email campaign results
• Strong communication skills
• Demonstrated proactive thinker
• Ability to understand overall business objectives and make accurate, thoughtful decisions

EXPERIENCE:

• Minimum 5-7 years of experience in a marketing/project position
• Bachelors Degree
• Project Management experience

Benefits

We offer an excellent pay and benefits package including: Medical, dental, and vision insurance; company paid life insurance, short & long term disability; 401(k) with a generous company match; profit sharing; paid time off, (8) paid holidays and much more!

Baesman has been in business for over 60 years and is a PIA Best Workplace in America award winner. EOE

Check out our website at www.baesman.com.