Account Strategist

About Your Role

The Account Strategist serves as an internal sales representative, specializing in developing, managing, and executing online marketing strategies. This role encompasses overseeing all advertising programs and associated revenue pre-to-post sale. Key responsibilities include creating media plans, implementing campaigns, optimizing performance, generating reports, ensuring program retention and renewal, and promptly resolving any advertiser-related issues.

About Your Contributions

• Respond to RFPs and develop media plans in line with strategic marketing goals.

• Execute and implement advertising campaigns to ensure delivery and performance. Includes taking a leadership role to coordinate efforts between other cross-functional teams as necessary to implement custom elements. The position interfaces extensively with Sales, Marketing, Content Operations, Revenue Operations, Ad Operations and Revenue Analytics teams.

• Embody white glove service to our clients and serve as the internal and external point of contact for execution, particularly in post-sale

• Work with Ad Operations to ensure clients’ ads are trafficked, monitored, and optimized.

• Maximize campaign performance and company revenue by coordinating reports to further increase success rate and renew/grow current business.

• Update contract management system with campaign change orders (campaign delays, optimizations, etc.) and alert team of changes that will affect revenue.

About You

• 4-year degree required; marketing or business degree preferred. Additional digital marketing or sales experience may substitute for education on a year-for-year basis.

• Minimum of 3-5 years of marketing, sales and/or account management experience; including one year of digital advertising experience. Project management experience is a plus.

• Possess excellent organizational, interpersonal, and influential written and verbal communication skills. Ability to quickly form relationships usually by telephone or email.

• Ability to collaborate cross-functionally; ability to exercise judgment and flexibility in balancing program requirements, milestones, and keeping people and projects moving on schedule.

• High attention to detail. Strong analytical, quantitative, and strategic problem-solving. Excellent grammar, spelling, and proofreading skills.

• Positive and confident disposition when responding to frequent deadlines for multiple customers (internal and external).

• High degree of proficiency in MS Office products. Ability to use databases. Excellent working knowledge of Excel, Word, PowerPoint, Outlook, and the Internet.

• Demonstrated ability to quickly build positive team relationships.

• Be able to think strategically and act tactically.