Account Strategist, Entertainment

About Your Role:
The Account Strategist acts as an internal sales representative responsible for the conceiving, managing and executing online marketing initiatives and management of all advertising programs and associated revenue pre- and post-sale. This includes media plan creation, campaign implementation, optimization, reporting, program retention and renewal, and ensuring prompt and proper resolution of advertiser business issues.
About Your Contributions:

• Respond to RFPs, develop media plans in line with strategic marketing goals.
• Execute and implement advertising campaigns to ensure delivery and performance. Includes taking a leadership role to coordinate efforts between other cross-functional teams as necessary to implement custom elements. Position interfaces with Ad Product and Creative.
• Work with Ad Operations to ensure clients' ads are trafficked, monitored, and optimized.
• Maximize campaign performance and company revenue by coordinating reports to further increase success rate and renew/grow current business.
• Update contract management system with campaign change orders (campaign delays, optimizations, etc.) and alert team of changes that will affect revenue.

About You:

• 4-year degree required; marketing or business degree preferred. Additional digital marketing or sales experience may substitute for education on a year-for-year basis.
• Minimum of 2 years of marketing, sales and/or account management experience; including one year of digital advertising experience. Project management experience a plus.
• Possess excellent organizational, interpersonal, and influential written and verbal communication skills. Ability to quickly form relationships usually by telephone or email.
• Ability to collaborate cross-functionally; ability to exercise judgment and flexibility in balancing program requirements, milestones, and keeping people and projects moving on schedule.
• High attention to detail. Strong analytical, quantitative and strategic problem solving. Excellent grammar, spelling and proofreading skills.
• Positive and confident disposition when responding to frequent deadlines for multiple customers (internal and external).
• High degree of proficiency in MS Office products. Ability to use databases. Excellent working knowledge of Excel, Word, PowerPoint, Outlook and the Internet.
• Demonstrated ability to quickly build positive team relationships.
• Be able to think strategically and act tactically.

Pay Range: $72,000 to $87,000
The pay range above represents the anticipated low and high end of the pay range for this position and may change in the future. Actual pay may vary and may be above or below the range based on various factors including but not limited to work location, experience, and performance. The range listed is just one component of Dotdash Meredith's total compensation package for employees. Other compensation may include annual bonuses, and short- and long-term incentives. In addition, Dotdash Meredith provides a variety of benefits to employees, including health insurance coverage, life and disability insurance, a generous 401K employer matching program, paid holidays, and paid time off (PTO).
About Us:
Dotdash Meredith is the largest digital and print publisher in America. From mobile to magazines, nearly 200 million people trust us to help them make decisions, take action, and find inspiration. Dotdash Meredith's over 40 iconic brands include PEOPLE, Better Homes & Gardens, Verywell, Food & Wine, The Spruce, Allrecipes, Byrdie, REAL SIMPLE, Investopedia, and Southern Living.Dotdash Meredith embraces inclusivity and values our diverse community. We are committed to building a team based on qualifications, merit, and business needs. We are proud to be an equal opportunity employer and do not discriminate on the basis of race, religion, color, national origin, gender,gender identity or expression,sexual orientation, age, marital status, veteran status, citizenship or disability status. The Company requires employees entering its workplaces, performing work offsite, or attending a company sponsored event to verify and provide proof of full COVID-19 vaccination. The Company will consider requests for reasonable accommodations as required by applicable law.