Acquisition Associate, Offline Marketing

The Farmer’s Dog is the fastest growing pet health service company in the US, and was born from a mission to change the landscape of pet health, providing dogs and their humans with honest, smart, and simple care – a fresh proposition in an industry riddled with manipulative and misleading marketing. We’re starting by radically improving the $100 billion pet food market, replacing bulk bags of highly-processed pellets with a personalized subscription service that sends healthy, freshly-made dog food, balanced by top veterinary nutritionists, directly to customers’ doors. Our ultimate goal is to create innovative, honest, and delightful experiences across all aspects of pet care, and we believe our direct-to-consumer business model, holistic approach to growth, and dynamic and forward-thinking culture uniquely position us to shepherd this backwards industry into the future.

To date, The Farmer’s Dog has delivered hundreds of millions of meals nationwide and raised over $150M in funding to help us build a company as healthy as the dogs who are eating those meals. Join us as we continue to develop ways of bringing peace of mind to our customers, health to their companions, and much-needed change to the way people feed and care for their pets.

#LongLiveDogs

You’ll be responsible for supporting the Acquisition Manager of Offline marketing in owning and scaling TFD’s Offline footprint. This role is perfect for you if you are a self-starter, passionate about offline marketing, and excited to gain further hands-on experience in developing and executing one or more of our Offline channels (including Direct Mail, print, audio, OOH, and TV). There’s also the opportunity to own some channels from end to end, and support on large channels (like TV) to drive more scale at better blended efficiency (CAC).

A successful Offline Acquisition Associate will have strong analytical and data-based decision making skills along with a customer-centric approach to everything they do. You’ll collaborate with teams across the business (especially Growth, Brand, Creative, and Data Strategy & Insights) to strategize innovative ways to scale and test within our existing portfolio, while also vetting, researching, and implementing new opportunities. 

• You’ll work with the Offline Acquisition Manager to develop a continuous strategy for current offline channels while also exploring new offline opportunities based on data and anlysis
• You’ll help develop creative & communication strategy for offline channels and lead communications with our internal creative team
• You’ll manage channels end to end and offer significant support in making decisions on other channels
• You’ll build learning agendas and roadmaps, understanding how to measure performance and build models and forecasts for offline channels based on data and insights
• You’ll build strong vendor / partner relationships and lead conversations that center around appropriate business decisions
• You’ll regularly research and make cases for big bets (new channels, strategies, etc.)
• You’ll impact performance of the business as a whole, focused on improving efficiency and scale across channels by leaning into opportunity and being quick to react to poor performance

• You’re a phenomenal communicator.
• You love data, and know how to use qualitative and quantitative to make the right decision.
• You have 1-2 years of experience in a marketing, growth, or media planning role. Experience with any of the following offline channels is a plus (Print, Direct Mail, Radio, Podcasts, OOH, TV, OTT/CTV).
• You have the ability to balance multiple projects while prioritizing high impact needs of the business
• You achieve performance metrics while prioritizing customer experience 
• You have experience in Google Analytics or Looker 
• You have experience running A/B tests; and understand how to use different data sets and implement results 
• You have a strong analytical mentality and problem-solving skills
•  You’re confident in being direct yet always lead with empathy and kindness. 

• Dog-friendly office in Greenwich Village (upon a safe return-to-office!)
• Market-competitive compensation and equity packages
• Comprehensive Healthcare, Dental, and Vision
• Competitive 401k plan with company match
• 12 week paid parental leave
• Flexible PTO and (when in office) WFH policy
• Discounted fresh food for your pup
• Your pet interrupting video calls (and in person-meetings) is now a feature, not a bug

We support our team members with the flexibility to thrive, professionally and personally. All hybrid team members are asked to be in the office for 2 Gathering Days a week to continue to build a collaborative, lively, and invested environment - a unique in-person culture we are proud of. Gathering Days are Tuesday, Wednesday, and Thursday, however the office will be open and available for all Monday through Friday.

NYC and Florida: Employees are required to be vaccinated against COVID-19 (in accordance with the CDC definition of vaccination) and provide proof thereof in order to work on-site at the New York City and/or Florida offices, unless the employee has an approved exemption (per state/local law) in place prior to the employee's start date.

The above RTO guidelines and vaccination policy is based on current local COVID-19 guidelines and is subject to change. We strongly encourage employees to take every necessary precaution to prioritize the safety of yourself and of those around you.