Activation Lead - eCommerce

Activation Lead - eCommerce

Position ID: req44701

Sector: BA North America

Functional Area: Marketing

Location: Charlotte Office

Number of Openings: 1

Employment Type: Permanent

POSITION DESCRIPTION:

Activation Lead-eCommerce

Are you excited by the idea of joining a company that is a sustainabilityleader and strives to shape living for the better by creating better experiencesand products that elevate our consumers' everyday lives while being mindful ofour society and planet? If so, this may be the opportunity for you. We areseeking a marketing professional who is a self-starter and is ready to take ona critical role supporting our growing direct-to-consumer business throughElectrolux and Frigidaire.com. You mustbe interested in a fast-paced, action-oriented environment where you will havethe opportunity to execute on go-to-market plans and initiatives to furthersupport Electrolux's direct-to-consumer channel. If this sounds like somethingyou're interested in, we invite you to join us to Shape Living for theBetter.

What you'll do:

As the Activation Manager you will report to the Director of Customer Marketing and will be located in Charlotte, NC. You will plan, oversee and ensure excellence in activation and executionof marketing D2C activities based on promotional plans to drive sales throughdelivering consistent and impactful marketing messages that support and growour brands and our D2C market share. You will coordinate the execution of allpromotional materials across multiple direct to consumer touchpoints including website,email, and paid media - partnering with both internal and external resources toget the job done.

You will build and maintain long-term collaborative relationshipswith internal and external stakeholders . To ensure success, you must be comfortablesetting objectives, tracking results, and measuring promotional ROI on allmarketing programs.

Collaborate with internal sales team to create an activation roadmap using strategic messaging, assets, go-to-market campaigns and programs that support company initiatives and sales goals for Electrolux and Frigidaire

Coordinate the execution of all promotional messaging and conversion-driving messaging across Electrolux and Frigidaire email, websites, and paid media channels.

Deliver consistent brand experiences to consumers per promotion and across promotions.

Execute the creation of product bundles online partnering with channel managers to create a strategy to drive attachment, bundles, and suites. Ensure created bundles or suites are properly promoted, displayed, and adverted during critical stages in the consumer journey.

Measure and evaluate ROI through sales/analytics to evaluate effectiveness of promotional marketing initiatives, including reporting out results to D2C channel monthly. Provide insight as to optimization opportunities.

Host and participate in regular sales meetings to review plans, products, and timelines for best-in-class execution.

Fully support the marketing needs and requirements of key product launches across brands.

All other duties as required.

Who you are:

You are a self-starter with demonstrated leadership skills and strategic thinking abilities. You desire to work at both strategic and tactical levels and have exceptional interpersonal and communication skills. You have ability to handle multiple projects and priorities simultaneously. You have a full knowledge of PowerPoint, Excel, and Word and a high degree of organization.

Qualifications Required:

Bachelor's degree in marketing or related field

Minimum of 3-5 years agency marketing, brand marketing, digital marketing or E-Commerce experience preferred.

Strong and analytical skills

Strong presentation skills

Experience and proficiency in working cross functionally across marketing, sales, and external business customers.

Proven ability to collaborate broadly with flexible, positive attitude, and ability to get results.

Demonstrated track record of influencing priorities and motivating cross-functional partners for support.

Must be action orientated and responsive in a very fast paced environment.

PHYSICALDEMANDS

Whileperforming the duties of this job, the employee is required to walk, sit, and stand.The employee must occasionally lift and/or move up to 25 pounds. Reasonable accommodations may be made to enableindividuals with disabilities to perform the essential functions of the job.

WORKENVIRONMENT

Thisposition works in a typical office environment operating under a hybridworkplace policy. The noise level in thework environment is usually moderate. Travel may be required. Reasonableaccommodations may be made to enable individuals with disabilities to performthe essential functions of the job.

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COMPANY DESCRIPTION

Electrolux shapes living for the better by reinventing taste, care and wellbeing experiences, making life more enjoyable and sustainable for millions of people. As a leading global appliance company, we place the consumer at the heart of everything we do. Through our brands, including Electrolux, AEG, Anova, Frigidaire, Westinghouse and Zanussi, we sell more than 60 million household and professional products in more than 150 markets every year. In 2017 Electrolux had sales of SEK 122 billion and employed 56,000 people around the world. For more information go to www.electroluxgroup.com.

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