Activation Manager, Grammarly for Education

Grammarly team members in this role must be based in the United States or Canada.

Every day, tens of millions of people and 50,000 professional teams rely on Grammarly’s AI-enabled communication assistance to help them communicate confidently and achieve their goals. Our team members have the autonomy to take on exciting challenges in pursuit of our mission to improve lives by improving communication. Together, we’re building on more than a decade of steady growth and profitability. We’re defining the communication assistance category for individuals, enterprises, and developers with tailored service offerings: Grammarly Premium, Grammarly Business, Grammarly for Education, and Grammarly for Developers. All of this begins with our team collaborating in an inclusive, values-driven, and learning-oriented environment.

To achieve our ambitious goals, we’re looking for an Activation Manager to join our Grammarly for Education team. This person will develop and implement strategies and initiatives to drive end-user (student) activation and engagement within the Grammarly for Education account portfolio. Their primary focus will be generating interest, excitement, and awareness around Grammarly for Education offerings at the institutional level and enabling students to act.

As an Activation Manager, you will positively impact user engagement and conversions through targeted marketing efforts that resonate with our customers. This is a new individual contributor role on a growing team and will be critical in accelerating growth, maximizing the value of Grammarly, and scaling our product to educational institutions worldwide. The role will report directly to the Head of Customer Success.

The responsibilities of the Activation Manager include:

• Developing and implementing plans and strategies that drive student activation of Grammarly at institutions that have purchased our product. 
• Creating and executing promotional campaigns across various channels such as social media, email marketing, search engine marketing, and display advertising.
• Collaborating with cross-functional teams such as product, sales, and customer success to ensure a consistent and cohesive customer experience.
• Analyzing data and metrics to measure the effectiveness of campaigns and using this information to optimize future activities.
• Managing budgets and allocating resources to achieve maximum ROI.
• Conducting market research and staying up-to-date with ed tech industry trends to identify new opportunities for growth and innovation.
• Streamlining and organizing communications to support institutions, including oversight of the Grammarly for Education brand to ensure we are represented consistently.
• Providing project updates consistently to various stakeholders about strategy, adjustments, and progress.
• Participating in campus-based presentations, demonstration booths, or industry-wide conferences when they come up. 

• Embodies our EAGER values—is ethical, adaptable, gritty, empathetic, and remarkable.
• Is able to collaborate in person 2–4 weeks per quarter, traveling if necessary to the hub where the team is based.
• Has experience in marketing disciplines and activities, including digital marketing and funnel management, with 2+ years of customer-facing relationship management experience.
• Is highly skilled at communicating and leading through influence with internal and external stakeholders.
• Can use data to develop and deliver marketing plans and outcomes.
• Relentlessly sets aggressive short and long-term goals and possesses a strong internal drive to achieve them.
• Can predict resources needed to reach objectives, and then manage thosee resources effectively and efficiently.
• Has education industry experience and is excited about bringing value to educational institutions and the students they serve.
• Understands subscription business models, including Freemium, free trial, account expansion, and upsells.
• Has exceptional English communication skills, including verbal and written.

• Professional growth: We believe that autonomy and trust are key to empowering our team members to do their best, most innovative work in a way that aligns with their interests, talents, and well-being. We also support professional development and advancement with training, coaching, and regular feedback.
• A connected team: Grammarly builds a product that helps people connect, and we apply this mindset to our own team. Our remote-first hybrid model enables a highly collaborative culture supported by our EAGER (ethical, adaptable, gritty, empathetic, and remarkable) values. We work to foster belonging among team members in a variety of ways. This includes our employee resource groups, Grammarly Circles, which promote connection among those with shared identities including BIPOC and LGBTQIA+ team members, women, and parents. We also celebrate our colleagues and accomplishments with global, local, and team-specific programs. 
• Comprehensive benefits: Grammarly offers all team members competitive pay along with a benefits package encompassing excellent health care (including mental health and fertility benefits) and ample and defined time off. We also offer support to set up a home office, caregiver and pet care stipends, wellness stipends, 401(k) matching (US only), admission discounts, learning and development opportunities, and more.
• For North America–based employment: Grammarly takes a market-based approach to compensation, meaning pay may vary depending on your location. Our US and Canada locations are categorized into compensation zones based on each geographic region’s cost of labor index. Base pay may vary considerably depending on job-related knowledge, skills, and experience. Our compensation packages include equity; a wide range of medical, dental, vision, disability, and life insurance options; retirement benefits; and parental leave. We offer twenty days of paid time off per year (global), eleven days of paid holidays per year (US and Canada), and unlimited sick days (global). 

Grammarly team members in this role must be based in California, Colorado, Texas, Atlanta, GA, North Carolina, South Carolina, New York, or Toronto.

The expected “On Target Earnings” (OTE) for this role are outlined below and may be modified in the future. 

At Grammarly, we value our differences, and we encourage all—especially those whose identities are traditionally underrepresented in tech organizations—to apply. We do not discriminate on the basis of race, religion, color, gender expression or identity, sexual orientation, ancestry, national origin, citizenship, age, marital status, veteran status, disability status, political belief, or any other characteristic protected by law. Grammarly is an equal opportunity employer, a participant in the US Federal E-Verify program (US), and abides by the Employment Equity Act (Canada).

Grammarly currently supports the long-term work of team members in the following US states: Arizona, California, Colorado, Florida, Georgia, Illinois, Maine, Massachusetts, Minnesota, Nevada, New Jersey, New York, North Carolina, Oregon, Pennsylvania (Kennett Township, New London Township, Pittsburgh City, Shaler Township), South Carolina, Texas, Utah, Virginia, and Washington, as well as the District of Columbia 

Grammarly currently supports the long-term work of team members in the following Canadian provinces: British Columbia, Ontario 

Please note that EEOC is optional and specific to US-based candidates

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