Ad Operations Manager

About GameChanger

We believe in the life-changing impact youth sports have on and off the field because they encourage leadership, teamwork, responsibility, and confidence—important life lessons that have the power to propel our youth toward meaningful futures. We recognize that without coaches, parents, and volunteers, organized youth sports could not exist. By building the first and best place to experience the youth sports moments important to our community, we are helping families elevate the next generation through youth sports.

So if you love sports and their community-building potential, or building cool products is your sport, GameChanger is the team for you. We are a remote-first, dynamic tech company based in New York City, and we are solving some of the biggest challenges in youth sports today.

The Position

As an Ad Operations Manager at GameChanger, you will be responsible for oversight of the strategy, execution and optimization of our digital advertising campaigns. This is an exciting new role as we are growing our advertising business! You will be responsible for managing the technical aspects of advertising operations, report out on campaign performance and collaborate with various teams to maximize ad performance to drive revenue growth. The ideal candidate should have a deep understanding of digital advertising platforms and exceptional analytical and project management skills.

What You’ll Do:

• Develop strategy, implementation and optimization of digital advertising campaigns across the GameChanger platform.

• Oversee the day-to-day operations of ad serving, including creative trafficking, campaign setup, QA testing and reporting.

• Collaborate with internal and external teams (e.g., marketing, partnerships, product, design) to ensure the smooth execution of advertising campaigns and timely delivery of assets.

• Monitor campaign performance, analyze data, and provide actionable insights and recommendations for campaign optimization and revenue growth.

• Troubleshoot technical issues related to ad serving, tracking, and creative implementation.

• Conduct regular audits to ensure compliance with ad trafficking guidelines as determined by GameChanger and agreed to by advertisers.

• Maintain and enhance ad operations processes and workflows to streamline operations and improve efficiency.

What You’ll Bring:

• 5+ Years of experience in Ad Operations, Campaign Management or Digital Advertising. Bachelor’s Degree Required.

• Proven experience in a similar role, with a track record of successful campaign management and optimization.

• Knowledge of ad serving platforms (e.g., Google Ad Manager), ad networks, and programmatic advertising.

• Intellectually curious about advertising trends and ad industry evolution.

• Strong analytical and problem-solving skills, with the ability to analyze campaign performance data and translate insights into actionable recommendations.

• Proficiency in using data visualization and reporting tools (e.g., Google Analytics, Excel, Tableau) to analyze and present campaign performance.

• Excellent organizational and project management skills, with the ability to multitask and prioritize in a fast-paced environment.

• Strong understanding of how to implement digital marketing metrics, KPIs, and industry benchmarks.

• Familiarity with HTML, JavaScript, and other web technologies related to ad serving and tracking is a plus.

• Exceptional attention to detail and a commitment to delivering high-quality work.

• Excellent communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams and stakeholders.

Who You Are:

• A self-starter who wants to contribute and help drive a new and growing part of GameChanger’s business.

• You are accountable and take ownership of projects. You seek to answer hard questions and embrace ambiguity.

• Exceptional at explaining complex ideas and concepts to technical and non-technical teammates alike.

• You work well with many different organizational functions and align well with cross-functional stakeholders.

• Intellectually curious about the sports media and advertising industry.

Perks:

• Work remotely or from our well-furnished, modern office in Manhattan, NY.

• Unlimited vacation policy.

• Technology stipend - $4,000 every 2 years to purchase new technology.

• WFH stipend - $500 annually to make your WFH situation comfortable.

• Snack stipend - $60 monthly to have snacks shipped to your home office.

• Full health benefits - medical, dental, vision, prescription, FSA/HRA., and coverage for family/dependents.

• Life insurance - basic life, supplemental life, and dependent life.

• Disability leave - short-term disability and long-term disability.

• Retirement savings - 401K plan offered through Vanguard, with a company match.

• Company paid access to a wellness platform to support mental, financial and physical wellbeing.

• Generous parental leave.

• DICK’S Sporting Goods Teammate Discount.

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

The target salary range for this position is between $120,000 and $160,000. This is part of a competitive total rewards package that includes incentive, equity, and benefits for eligible roles. Individual pay may vary from the target range and is determined by a number of factors including experience, location, internal pay equity, and other relevant business considerations. We review all teammate pay regularly to ensure competitive and fair pay.

DICK’S Sporting Goods has company-wide practices to monitor and protect the company from significant compliance and monetary implications as it pertains to employer state tax liabilities. Due to said guidelines put in place, we are unable to hire in AK, DE, HI, IA, LA, MS, MT, OK, and SC.

Compensation Range: $120K - $160K