Adobe Campaign Developer

Wintrust is a financial holding company with approximately $50 billion assets under management and traded on the NASDAQ:WTFC. Built on the "HAVE IT ALL" model, Wintrust offers sophisticated technology and resources of a large bank while focusing on providing service-based community banking to each and every customer. Wintrust operates fifteen community bank subsidiaries with over 170 banking locations in the greater Chicago and southern Wisconsin market areas. Additionally, Wintrust operates various non-bank business units including commercial and life insurance premium financing, short-term accounts receivable financing, out-sourced administrative services, mortgage origination and purchase, wealth management services and qualified intermediary services for tax-deferred exchanges.
Position Summary
The Adobe Campaign Developer serves as a subject matter expert in marketing automation to support multiple business areas. They are accountable for ensuring the day-to-day operations of the Adobe Campaign Classic marketing automation platform, creating marketing automation campaigns, and supporting the continued enhancement of the platform. This individual will work closely with other team members, business resources, and stakeholders across the enterprise to support digital marketing efforts.
Key Accountabilities

• Support Corporate Marketing and Marketing areas across other lines of business through the creation and deployment of multichannel marketing automation campaigns, ad hoc emails, tracking of delivery metrics, enhancement of Adobe Campaign Classic capabilities, and monitoring of daily operational processes related to the application.
• Collaborate with Solutions Architects, Software Engineers, and Data Management to ensure that the Adobe Campaign Classic workflows and automations are working properly, data tables are in good health, and integrations are functioning as intended.
• Work closely with IT business partners, Program Managers, Business Analysts, and Content Authors to act as the subject matter expert for the Adobe Campaign Classic platform, making informed decisions based on best practices, and provide efficient solutions to meet the business need.
• Provide leadership, training, and guidance to junior resources to ensure operational excellence in marketing automation
• Write and maintain system documentation, standard operating procedures, process maps, test scripts, use cases, user stories, root cause analysis, and high level integration and data flows
• Participate on cross-functional teams to support and define business and technical requirements, operational processes, application strategy and project/product implementation.
• Handling of day-to-day workflow (monitoring operational processes within Adobe Campaign Classic and related tools)
• Support/Lead project activities including requirements gathering, technical discussions, creation of complex marketing automation workflows, data mapping, reviewing delivery tracking and campaign performance reports, implementation of a new application, system functionality or integration.

Qualifications

• 5-10 years of relevant experience with an emphasis on marketing automation, creation of complex multichannel marketing automation campaigns, digital marketing best practices, marketing strategy, campaign testing, application and data maintenance, configuration, and support.
• Subject matter expert in the Adobe Campaign Classic platform and knowledge of the Adobe Experience Cloud suite of tools.
• Prior experience orchestrating and building out successful multichannel Marketing Automation campaigns inclusive of tracking metrics and success of those programs is required.
• Advanced level analytical problem solving skills, critical thinking skills, and planning and organizational capabilities.
• Ability to work well independently with little to no oversight and possess excellent written and verbal communication skills.
• Excellent attitude and positive demeanor, great relationship management ability, able to manage time effectively and possesses a strong process improvement mindset.
• Experience with system testing including creation of a test plan and documentation of results.
• Ability to work with strict deadlines and under pressure.
• Experience collaborating in a regulated team development environment, with full separation of environment and responsibilities.
• Experience in the following technologies or similar a plus:
  
  • Prior experience managing operations and integrations within the Adobe Experience Cloud Suite of Products: Campaign Classic, Experience Manager, Target, Audience Manager, and Analytics
  • Experience with Adobe Workfront marketing project management tool
  • JavaScript and other languages

#LI-REMOTE
From our first day in business, Wintrust has been proud to serve a variety of unique communities and people from all walks of life. To be Chicago's Bank® and Wisconsin's Bank®, we need to reflect that diversity both in all the communities we serve, the people we employ, the organizations we work with, and our banking and lending practices. Wintrust Financial Corporation, including community banking and financial services subsidiaries, is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, sexual orientation, gender identity and expressions, genetic information, marital status, age, disability, or status as a covered veteran or any other characteristic protected by law.