Adobe Target Developer

Southern Company · Atlanta GA

Company

Southern Company

Location

Atlanta GA

Type

Full Time

Job Description

Adobe Target Developer

Description

JOB SUMMARY:

The Adobe Target Developer will play a critical role in creating dynamic and personalized digital experiences for Georgia Power customers that drive program, product and solutions enrollment and high customer satisfaction. This position will work closely with business stakeholders, marketing and communication teams, and external vendors to identify, implement, and test solutions needed to produce and measure digital testing and personalization initiatives.

JOB REQUIREMENTS: (Education, Experience, Knowledge, Skills)

  • Bachelor's degree in computer science, information technology, or a related field required.
  • 5 years Adobe Target experience
  • Adobe Target Business Practitioner or Architect certifications preferred
  • Experience in other Adobe Experience Cloud solutions such as Adobe Campaign, Experience Manager, Audience Manager or Analytics a plus
  • Development skills: JavaScript, HTML, CSS, jQuery, Data Layers preferred
  • Experience in A/B and multi-variate testing methodologies
  • Experience in leading Adobe Target implementations across web, mobile and applications.
  • A proven track record of testing and personalization strategy, and the ability to define technical strategies based on client business objectives
  • Excellent communication skills, oral and written, including ability to convey complex information in a manner that is compelling to individuals at all levels inside and outside the company.
  • Ability to build and establish effective relationships/partnerships across functional boundaries
  • Be an expert in industry trends, new technologies, or updates on our existing platforms
  • Ability to think analytically to understand how to gather, interpret and apply findings
  • Experience selecting and partnering with third party vendors
  • Possess a service attitude; anticipate and respond promptly to stakeholder and customer needs
  • Possess an innovative, problem-solving, and solutions-oriented mindset
  • Proven ability to work effectively, influence and translate concepts to business partners in the Technology Organization
MAJOR JOB RESPONSIBILITIES:

  • Configures, administers, and operates Adobe Target to build multi-channel campaigns.
  • Implements A/B, MVT, Recommendations & Automated Personalization tests
  • Supports test prioritization and ongoing roadmap of Target improvements.
  • Supports and develop processes and documentation for tagging, testing, QA, and reporting
  • Assess and audit the current state of Adobe platform configuration
  • Monitor the effectiveness of campaigns and iterate on the prescribed testing plan
  • Reports on testing efforts and communicate insights to a broader audience.
  • Develop and maintain Adobe Target platform technical documentation. Train and mentor others on team to build the knowledge base.
  • Assist in identifying new technology and tools that support the Customer Strategy & Solutions (CS&S) strategy and assist with maintaining the CS&S technology roadmap
Job Type: Standard

Primary Location: Georgia-Metro Atlanta-Atlanta

Operating Company: Georgia Power Company

Job Type: Standard

Travel (Up to): Yes, 25 % of the Time

Work Location(s):

Georgia Power Headquarters - 241 Ralph McGill Blvd. NE (241ATLANTA)

241 Ralph McGill Blvd. NE

Atlanta, 30308

Req ID: GPC2009118

Date Posted

10/30/2022

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