Advertising Analyst

Who We Are

BankUnited (NYSE: BKU) is a national bank headquartered in Miami Lakes, Florida with banking centers in Florida, the New York metropolitan area, Dallas and Atlanta. BankUnited has two subsidiaries, Pinnacle Public Finance headquartered in Scottsdale, Arizona and Bridge Funding Group headquartered in Hunt Valley, Maryland. We pride ourselves on our entrepreneurial and collaborative culture encompassing the best minds, the brightest talent and the boldest decision makers.

BankUnited is ranked #4 as one of America's Most Trusted Companies in the Banking industry and is honored to have been included on the Newsweek and Statista America's Most Trusted Companies Award List!

Our Culture

At BankUnited, we foster a diverse and inclusive environment where all employees have the opportunity to advance, grow and achieve their goals. Our rally cry is to GO FOR MORE™, a call to action to go above and beyond to provide the best customer experience to every client and to GO FOR MORE in your career.

Why BankUnited

Working for BankUnited offers you exciting challenges and opportunities to advance your professional development, while empowering you to deliver and be your best. We are happy to report the average tenure according to LinkedIn insights is 8.3 years. We strive to provide a competitive benefits plan to our employees and are proud to have been ranked #13 as one of the 2021 Healthiest 100 Wokplaces in America by Springbuk and awarded HEALTHIEST EMPLOYER by the South Florida Business Journal for three consecutive years since 2020.

As a company, we believe we are only as successful as our people and are committed to providing training and innovative resources that prepare you to reach your full potential. That's why in addition to tuition reimbursement, we provide our employees with exciting career coaching, courses and training through our own GO FOR MORE™ Academy and mentoring opportunities through our iCARE™ (Inclusive Community of Advocacy, Respect and Equality) program.

At BankUnited, we strive to provide our employees with a work life balance. Specifically, retail branches operate 5 days a week Monday - Friday, excluding evening and/or weekend hours. For many of our positions, we offer a hybrid work environment, as well as a remote work environment for designated positions.

If you thrive in a fast-paced collaborative work environment, Apply Now and start your journey with BankUnited today!

Job Description

Onsite Location: Miami Lakes, Florida

Schedule: Hybrid (3-4 days onsite)

SUMMARY: Under the supervision of the Marketing Manager, the Advertising Analyst develops and implements the Bank's advertising, marketing, and communications programs regarding its products and services, in order to build brand awareness, increase sales/revenue and ensure clear communications across all offline and online channels. Additionally, the Advertising Analyst supports all internal communication initiatives and events.

ESSENTIAL DUTIES AND RESPONSIBILITIES include the following. Other duties and special projects may be assigned.

• Support the marketing department's initiatives with the planning, executing, and tracking of marketing campaigns/programs such as digital and print advertising, email, website content marketing, and other ad hoc requests.
• Coordinate product/content email marketing campaigns, including copy, scheduling, testing, and database management.
• Support the Marketing team in executing marketing strategies for customer acquisition and retention, cross-selling and upselling efforts.
• Create/curate content, proofread, and edit copy for various marketing channels, ensuring consistent brand and tone of voice.
• Assist with developing and managing content marketing programs, including website and digital channels (online/mobile banking).
• Contributes ideas for new programs, researching and recommending innovative branding techniques.
• Assist in evaluating and monitoring campaign performance on an ongoing basis by analyzing key performance metrics and creating comprehensive reports.
• Manage relationships with external vendors to ensure high-quality and timely execution of marketing campaigns/programs.
• Conduct market research and identify trends.
• Write copy for a variety of media including social, print, video, and online/digital/web.
• Edit and proof work to ensure high editorial standards are met across all content outputs.
• Collaborate with creative, product, marketing, and legal to assess project needs and help with messaging.
• Create and drive brand consistency across all internal and external communications.
• Stays informed of developments in the field of marketing and communications within the industry to foster ideas and innovation.
• See projects through the whole creative lifestyle, from inception to execution.
• All other assigned duties as needed within the marketing department.

QUALIFICATIONS/COMPETENCIES: To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

EDUCATION and/or EXPERIENCE:

• Bachelor's Degree in Business, Communications, Marketing, or other related field preferred
• Zero tothree years related work experience
• Demonstrated background in content management, creative writing, advertising concepting, direct mail, print, media negotiations, and digital advertising
• Experience using a CMS for web editing and basic web programming a plus
• Advanced skills in Microsoft PowerPoint, Excel, and Word; Office 365
• Basic skills or knowledge of Photoshop, Illustrator and InDesign

Other Skills:

• Comfortable working independently with little direction under tight deadlines
• Strong, versatile copywriting skills, editing, and proofreading skills with diligent eye for
• detail, language, flow, and grammar
• Strong attention to detail
• Works well with team (team player)
• Problem solving and resourcefulness
• Positive interpersonal skills, including the ability to establish and maintain cooperative,courteous working relationships with others
• Flexible and adaptable
• Willing and able to accept feedback/constructive criticism
• Desire to learn

At BankUnited the health and well-being of our employees, customers and communities is of top priority. As such, offers to begin employment with BankUnited on or after October 1, 2021 will be conditioned upon newly hired employees presenting proof of being fully vaccinated with an FDA-authorized COVID-19 vaccine. Requests for reasonable accommodations for medical conditions and sincerely held religious beliefs will be considered on a case by case basis in accordance with BankUnited policies as well as applicable law.

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