Advertising Campaign Strategist

Introduction to Demandbase: 

Demandbase is the Smarter GTM™ company for B2B brands. We help B2B companies hit their revenue goals using fewer resources. How? By aligning their sales and marketing teams around a combination of their data, our data, and artificial intelligence — what we call Account Intelligence — so they can identify, engage, and focus their time and money on the accounts most likely to buy. 

As a company, we’re as committed to growing careers as we are to building world-class technology. We invest heavily in people, our culture, and the community around us. We have offices in the San Francisco Bay Area, Seattle, and India, as well as a team in the UK, and allow employees to work remotely. We have also been continuously recognized as one of the best places to work in the San Francisco Bay Area including, “Best Workplaces for Millennials” and “Best Workplaces for Parents”!

We're committed to attracting, developing, retaining, and promoting a diverse workforce. By ensuring that every Demandbase employee is able to bring a diversity of talents to work, we're increasingly capable of living out our mission to transform how B2B goes to market. We encourage people from historically underrepresented backgrounds and all walks of life to apply. Come grow with us at Demandbase!

About the Role:

Demandbase is seeking an Advertising Campaign Strategist to join our team. The Campaign Strategist is instrumental in providing value to our clients and integral to growing our business. The role of the Advertising Campaign Strategist is to ensure that assigned clients are highly satisfied and find value in Demandbase’s solutions. 

This is a fully remote role, and we will be prioritizing candidates who either live in EST, or are willing and able to work EST hours.

The base compensation range for this role is: $76,500 - $115,000 which does not include bonus.

What you’ll be doing:

• Manage display, mobile, and video advertising campaigns from pre-sale to post-live idle.
• Track and improve on performance metrics to ensure client satisfaction.
• Prepare and execute campaign project plans and timely progress reports.
• Coordinate campaign setup with ad operations, creative and list services teams.
• Monitor campaign pacing and performance; suggest optimizations as needed.
• Work collaboratively with the sales team to develop, maintain, and broaden client relationships.
• Develop compelling client-facing presentations, best practices, and processes documents.
• Serve as a B2B Account-Based Advertising expert for both clients and Demandbase colleagues.
• Other duties as assigned.

What we’re looking for:

• Minimum 3 years experience in digital advertising, ideally with B2B focus
• Strategic level experience in a customer-facing account management role serving mid-market and enterprise customers
• Experience in buying and/or planning digital advertising campaigns a plus
• Strong analytical skills to evaluate success against target metrics.
• Strong computer skills, especially with Salesforce, Excel, and PowerPoint
• Very strong interpersonal, presentation, and written communication skills
• Project Management experience
• Ability to work in a fast-paced, results-oriented, team environment
• Excellent organizational and time management skills – deadline-oriented

Benefits: 

Our benefits include options for up to 100% paid Medical, Dental, and Vision premiums, flexible PTO policy, no internal meeting Fridays, Modern Health mental wellness platform, and 11 paid holidays and 2 additional weeks where all Demandbase employees take off (the week of July 4th and the week of Thanksgiving). Plus 401(k), short-term/long-term disability, life insurance, and all those good things.