Advertising Data Specialist

Hearst Television is seeking an Advertising Data Specialist to join our team.

The candidate will be responsible for:

• Collaborating with sales and technical operations teams to maintain, refine and upgrade our state-of-the-art digital campaign dashboards.
• Helping to define and drive Hearst Television's data visualization and presentation strategy
• Evaluating existing data sources and related products on a regular basis, performing QA and health checks to ensure data integrity.
• Performing ad hoc analysis to support our local sales staff, as well as creating custom visualizations as needed.
• Resolving technical issues that arise with campaign dashboards and vendor partner data feeds.
• Helping to evangelize sales reporting needs and priorities to the product and operations teams.
• Interpreting data to inform decisions and tell accurate stories to our advertisers.

Knowledge:

• Experience collecting, integrating, and manipulating new data to be fed into BI tools or data lakes and a basic understanding of data storage and retrieval architecture.
• Strong experience with data analysis and visualization software, e.g., Google BigQuery, Power BI, Domo, Tableau or similar.
• SQL, R or other analysis language proficiency preferred.
• Advanced Excel skills including the ability to perform calculations and automation to process large volumes of data.
• Experience with digital ad campaign/DMP reporting platforms and metrics.

Skills and Abilities:

• Strong analytical mindset with a passion for investigative analysis.
• Ability to communicate and document processes and analysis, and clearly communicate results to technical and non-technical teammates.
• Comfortable interacting with sales teams and occasionally with external clients.
• A high level of organization and prioritization; must be able to assess and assign priority to multiple goals, and clearly communicate timelines.
• Proven ability to multitask in a fast paced, fluid environment.

Experience:

• 3 - 5 years' experience in a digital analytics or digital ad campaign analysis role.
• Project management and goal-setting experience within a digital analytics or analysis environment.

Education:

• Bachelor's degree in relevant field or equivalent experience required.

The estimated base salary range for this role is between $80,000 and $100,000. The actual base pay offered is dependent upon many factors, such as transferable skills, work experience, business needs, market demands and conditions, including geographic location where the work will be performed, and other factors permitted by law. The base pay range is subject to change and may be modified in the future.