Advertising Operations & Implementation Manager - Remote

The Opportunity:

TrueCar seeks a highly skilled and detail-oriented Advertising Operations and Implementation Manager to streamline dealer onboarding, ensure seamless product setup, and optimize our operational processes for our TrueCar Marketing Solutions (TCMS) product line. In this role reporting to the VP, TCMS, you’ll be hands-on and asked to wear many hats as we navigate the start-up of the new revenue source. In addition to driving operational excellence, you’ll be directly involved in campaign activation.  The ideal candidate will thrive in a fast-paced environment, possess extensive knowledge in automotive ad operations and project management, and bring innovative solutions to operationalize Salesforce workflows and enhance our ad channel offerings.

You’ll be part of a dynamic and collaborative team dedicated to delivering exceptional advertising solutions to dealerships of all sizes. As we build this business, you’ll take ownership of critical operational processes, drive innovation, and meaningfully impact our success.

How you will contribute to TrueCar’s success:

Dealer Onboarding Management:

• Serve as the primary point of contact for onboarding new dealerships, ensuring all setup requirements are met timely and accurately.
• Collaborate with client-facing teams to collect necessary assets and approvals for go-live campaigns.
• Oversee the implementation process to guarantee all products are correctly configured before launch.

Operational Excellence:

• Develop and maintain streamlined processes for setting up digital advertising campaigns across channels, including Display, Social, CTV, and Email.
• Proactively identify bottlenecks in the go-live process and implement solutions to improve efficiency.
• Ensure all channels are fully optimized, leveraging TrueCar’s data and technology to offer maximum value to dealers.

Ad Operations Oversight:

• Take a hands-on approach to campaign activation and ongoing optimizations until additional resources are brought on board.
• Monitor campaign performance and deploy fixes for any operational issues.
• Conduct Test-and-Learn initiatives for new advertising products, gathering insights to refine offerings.
• Build partnership opportunities with leading ad partners (e.g., Amazon, Disney).
• Collaborate with Product and Engineering teams to maintain and enhance digital ad product capabilities.

Salesforce Operationalization:

• Standardize and automate Salesforce workflows for TCMS, including onboarding processes, budget/creative change processes, campaign tracking, and dealer communications.
• Act as the subject matter expert for Salesforce process improvements and ensure alignment with all internal teams.

Cross-Functional Collaboration:

• Work closely with Sales, Marketing, and Channel Leads to ensure alignment with campaign strategies and timelines.
• Support client-facing teams by providing operational clarity and reducing their workload on implementation tasks.
• Partner with Billing to ensure accurate invoicing and data tracking.

Your Expertise:

• Expertise in advertising operations, campaign trafficking, and digital media optimization
• Demonstrated experience in managing CRM platforms like Salesforce to enhance operational workflows
• Highly developed project management skills with the ability to oversee multiple projects simultaneously
• High attention to detail, organization, and accountability
• Ability to collaborate across teams and communicate effectively with technical and non-technical stakeholders
• Advanced problem-solving skills and a proactive approach to process improvement
• Proven track success in advertising operations, digital marketing, or implementation roles
• Hands-on experience with Salesforce or other CRM platforms.
• Proficiency in digital ad platforms and understanding of multi-channel campaign management
• Automotive industry experience is a plus

Base salary range: $95,000 - $135,000