Advisor - Email and SMS Marketing, Performance Strategy (Memphis, TN or Remote in USA)

At ALSAC you do more than make a living; you make a difference.

Job Description

The Advisor – Email and SMS Marketing, Performance Strategy is a seasoned and versatile email and SMS marketer. This role is pivotal in developing a top-tier email marketing program that maximizes donation revenue, fosters engagement through audience-centric campaign strategies, and enhances reach via list growth and site traffic optimization. We seek an enthusiastic email marketer eager to leverage their expertise to elevate our email marketing channel and shape its strategic direction.

This data-driven individual is both creative and analytical, with a profound understanding of email marketing campaign best practices, audience segmentation, and content optimization strategies. The Advisor will provide thought leadership and mentorship to a high-performing email and SMS marketing team, ensuring the efficient execution and strategic optimization of all campaigns. This role is crucial in driving business transformation by promoting a culture of innovation and forward-thinking, and assisting with technology roadmap development.

Key Responsibilities:

• Develop and implement best-in-class email and SMS marketing programs.
• Maximize donation revenue and engagement through strategic audience-led campaigns.
• Drive list growth and optimize site traffic.
• Provide thought leadership and mentorship to the email and SMS marketing team.
• Ensure efficient execution and strategic optimization of all marketing campaigns.
• Promote a culture of innovation and future-forward thinking.
• Assist with the development of the technology roadmap.

Knowledge and Skills:

• Advanced knowledge of Salesforce Marketing Cloud, with proven relevant experience or Salesforce Marketing Cloud Email Specialist certification.
• Understanding of Salesforce Data Cloud capabilities.
• Expertise in email marketing and SMS campaign development, strategy, and performance analytics.
• Proficiency with data platforms such as Tableau and Adobe Analytics.
• Advanced skills in MS Excel, including pivot tables and data visualizations.
• In-depth knowledge of email deliverability and list hygiene best practices, as well as CAN-SPAM, GDPR, and CCPA compliance regulations.
• Experience in developing testing hypotheses and conducting A/B experiments to generate actionable insights.
• Proficiency in creating and editing HTML email templates.
• Excellent verbal and written communication skills, with strong editing and proofreading abilities.
• Ability to thrive in a fast-paced, collaborative environment with rapidly changing technology.
• Quick learner of new email software packages, with an interest in assisting with department training.
• Knowledge of project management and agile workflow management.
• 6+ years of experience supporting large-scale email marketing programs, including leading and implementing new programs and technologies.

Benefits & PerksThe following Benefits & Perks apply to Full-Time Roles Only.We’re dedicated to ensuring children and their families have every opportunity to enjoy life’s special moments. We’re also committed to giving our staff excellent benefits so they can do the same.

• Core Medical Coverage: (low cost low deductible Medical, Dental, and Vison Insurance plans)​
• 401K Retirement Plan with 7% Employer Contribution
• Exceptional Paid Time Off
• Maternity / Paternity Leave
• Infertility Treatment Program
• Adoption Assistance
• Education Assistance
• Enterprise Learning and Development
• And more

ALSAC is an equal employment opportunity employer. 

ALSAC does not discriminate against any individual with regard to race, color, religion, sex, national origin, age, sexual orientation, gender identity, transgender status, disability, veteran status, genetic information or other protected status.

No Search Firms:

ALSAC does not accept unsolicited assistance from search firms for employment opportunities. All resumes submitted by search firms to any ALSAC employee or ALSAC representative via email, the internet or in any form and/or method without being contacted and approved by our Employee Experience team and without a valid written search agreement in place will result in no fee being paid if a referred candidate is hired by ALSAC.