Advisor, Product Marketing

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What We'll Bring:
At TransUnion, we have a welcoming and energetic environment that encourages collaboration and innovation - we're consistently exploring new technologies and tools to be agile. This environment gives our people the opportunity to hone current skills and build new capabilities, while discovering their genius.
Come be a part of our team - you'll work with great people, pioneering products, and cutting-edge technology.
The Product Marketing team is tasked with driving adoption of TransUnion's solutions by using strong, creative, scalable go-to-market tactics that solidify our position as thought leader, innovator, and trusted partner. Sitting at the intersection of product management, marketing, training, and sales, our Product Marketing team is highly collaborative, both cross-functionally and within our own team.
What You'll Bring:• ~5 years expertise in product marketing or related go-to-market experience in financial services or another industry leveraging B2B solutions• Demonstrated experience and success in developing high-performing sales engagement content and programs to ensure salesforce effectiveness of product positioning against customer challenges• Exceptional and creative content writing skills across various forms• Proven track record in executing successful go-to-market programs, including product launch and positioning activities that drive significant revenue growth• Excellent communication and public speaking skills• Strong project management, attention to detail and bias towards execution• Solid communication skills across all levels of the organization• Experience with agile environments and a "get-it-done" attitude• Ability and willingness to travel up to 20% (US-based
Impact You'll Make:
As a Product Marketer, you'll collaborate closely with Solutions leads, Market Strategy & Planning, Sales, Marketing, and your Product Marketing peers, as well as external customers and industry groups, to bring solutions to market and develop innovative programs that drive demand.
This position will have responsibility for working day-in-and-out alongside the market teams to bring innovative approaches and ideas across new product and go-to-market lifecycles to develop positioning that strongly resonates with buyers, based on how they buy and key buying criteria. You will also develop creative sales enablement and engagement programs to empower successful sales channels.

• Act as a primary consultant on product marketing / go-to-market matters adding deep levels of product knowledge and specialization
• Develop and execute go-to-market strategy for applicable new product launches and initiatives with tailored messaging articulating target market use cases
• Create value propositions and product messaging to clearly communicate to specific segments/sub-segments and create more relevant and tailored content for customer presentations, sales training, product sheets, case studies, demonstrations and blogs
• Activate cross-functional execution of go-to-market programs in collaboration with Solutions, Product Readiness, Market Strategy & Planning, and Marketing Communications teammates
• Develop successful go-to-market programs to ensure organizational readiness to sell and achieve product revenue objectives, with an emphasis in sales engagement tool and strategy development (in collaboration with Sales Operations / Enablement teams)
• Define and track key performance indicators to monitor and enhance product marketing effectiveness

Benefits:
TransUnion provides flexible benefits including flexible time off for exempt associates, paid time off for non-exempt associates, tuition reimbursement, primary parental leave of at least 16 weeks, secondary parental leave of 4 weeks, adoption assistance, fertility planning coverage, spousal and domestic partner benefits, bonus incentives, charity gift matching, employee stock purchase plan, retirement contributions with employer match, organizational growth potential through our online learning platform with guided career tracks, and access to TransUnion's Employee Resource Groups.
We are committed to being a place where diversity is not only present, it is embraced. As an equal opportunity employer, all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, age, disability status, veteran status, genetic information, marital status, citizenship status, sexual orientation, gender identity or any other characteristic protected by law.
TransUnion's Internal Job Title:
Advisor, Product Marketing