Agency Analyst

Company Description

Keen Decision Systems was founded to solve the biggest challenge in marketing: connecting marketing spend to revenue. By deploying our Bayesian modeling suite, companies of any size get actionable insights into where they can best optimize their marketing spend to drive the business outcomes that matter most.

Keen is different

As an Inc. 5000 Fastest-Growing Private Company and a Triangle Business Journal Top 10 Best Place to Work two years running, we’re growing quickly. But our growth isn’t the only thing that differentiates us.

At Keen, we’re proponents of Conscious Culture. Conscious Culture is a culture built on purpose. A Conscious Culture means that time and effort have been invested in making sure that how our company operates is as important as our business outcomes. Because we work smarter Monday-Thursday, we’re able to offer all employees a three-day weekend.

Job Description

As an Analyst, you’re a key enabler in supporting how our customers improve the ways they do Marketing and Media Planning through our powerful Bayesian modeling software called the Keen Platform. Working closely alongside Keen’s Account Directors, you are responsible for supporting the execution of their account strategy within a portfolio of named clients.

What you’ll do as an Analyst :

• We will teach you how to use all the features of the Keen Platform to drive our Client’s desire to measure marketing and make investment decisions differently.
• Key Services that will be a part of your regular workload in driving the implementation and adoption of the Keen Platform include:
  • Provide and Teach Data Manipulation and Management Services
    • Direct data aggregation, cleansing, and uploading into the Keen Platform
    • 1:1 training with specific Client Users on how to utilize the Data Warehouse & Mapping capabilities within the product
    • 1:1 Data Source integration support with Client Users
  • Provide and Teach Model Quality Checks
    • The Keen Platform generates a model of the Client’s business - you will review the inputs and outputs of these models, upon request, to ensure the model meets our quality standards as well as supports our account strategy. QC includes checking for model statistical fit, tactic ROIs, data quality, and narrative support.
    • You may suggest changes to models for the Agency/Client to consider to better fit clients’ goals
  • Provide and Teach Support Plan Optimizations
    • You will be responsible for configuring and running Optimized Marketing Plans that align to the Account Director strategy and/or Client’s planning goals
    • You may be called upon to conduct 1:1 Training with Client Users on how to use the Plans feature Keen Platform
  • Provide & Teach Support Narrative & Story-Telling Deck Generation
    • A Plan is only as good as the Story supporting it; you will support the Account Director’s story needs by configuring the Reporting features of the Keen Platform to drive the account strategy.
    • You will also regularly download the PowerPoint Export of the Reports from Keen Platform and develop an initial draft of the story to be used by Account Directors and/or Clients. 
    • You will be expected to attend (remotely) during key meetings between the Account Director and client contacts such as Top-to-Tops, Quarterly Business Reviews, and other conversations that are informed by and inform the Client Narrative.
  • Ongoing Troubleshooting & Support
    • Troubleshooting with & for clients, supporting, and refining models as needed, ensuring they fit clients’ business objectives and driving success.
    • Monitor model updates for expanding accounts, offering technical support and identifying opportunities for further optimization.
    • Provide feedback to product development for platform enhancements that improve the client experience.

Qualifications

• You love business software. You love using it. You want to use it all day. (Because you will!)
• You love Excel. You love data. You love looking at, organizing, and playing with data in Excel. 
• You love PowerPoint. You know how valuable it is to put together a good deck, and you love doing it.
• You love to do good work, and it’s the only type of work you do. 
• You love to learn, and are a self-starter for learning new things. (We’ll teach you all about Bayesian modeling - unless you teach yourself)
• 2+ years of experience in a combination of any of the following in academic or professional experience:
  • Marketing Analytics
  • SaaS Customer Success
  • Data Cleansing & Management

Additional Information

Employee Benefits

Keen keeps introducing new benefits to help our employees move forward and improve in their personal and professional lives. The following is a glimpse into a handful, but not all our employee benefits: Conscious Culture work environment with the work week being Monday through Thursday; Company-paid medical, dental, and vision for you and your family; Open Personal Time Off (PTO); 401k with 4% match dollar for dollar; stock options; pet-friendly office, Paid Parental Leave; continued learning opportunities, quarterly reviews with potential bonus.

Keen Decision Systems is an equal opportunity employer committed to diversity in the workplace. We evaluate qualified applicants without regard to race, color, age, religion, sex, sexual orientation, gender identity or expression, marital status, domestic partner status, national origin, genetics, disability, military and veteran status, and other protected characteristics.