AI for Business Leader - ISA M&C

Introduction
At IBM we believe technology shapes the world and we are a catalyst for that innovation
and creativity. We are on the forefront of groundbreaking change – improving business
society and the human condition. As a leader in Hybrid Cloud and AI we are leading the
charge in a world-wide digital transformation.
Our Marketing Communications & Corporate Social Responsibility (MCC) team tells this
story and is responsible for positioning IBM in the market. We define and optimize IBM’s
brand capture the market’s attention and articulate our point of view for clients partners
the media and even other IBMers. As part of our team you’ll be surrounded by bright minds and keen collaborators – always willing to help and be helped – as you apply passion to work that will compel our audience to choose IBM.
When you join IBM you join a culture of openness collaboration and trust. You join a team of IBMers who are helping technology support a positive global transformation. So join us and experience a place where you can co-create your learning and opportunities. A place where teamwork and unique ideas are treasured. A place where you can bring innovation to life.

Your Role and Responsibilities
The AI for Business leader for the ISA market is responsible for AI-related business revenue pipeline and reputation in the market with special focus on watsonx. The role will operate across brand social communications field marketing Account Based Marketing (ABM) digital events and partner co-marketing to drive effective execution to achieve AI for Business goals.

Responsibilities / outcomes

• Generate demand for watsonx in tight alignment with business priorities.
• Drive conversion and yield for AI for Business pipeline.
• Establish and expand AI leadership among our clients with CXO specific ABM programs.
• Create a differentiated POV awareness and consideration in the market reflecting in improved campaign metrics in Cision and the Brand Health Monitor.
• Drive client references and stories on AI and watsonx.
• Drive synergy in earned paid shared and owned media to improve search and message pull through in a campaign approach.
• Identify and create big AI market moments in ISA market that touches clients partners influencers analysts and IBMers through an integrated marketing communications and CSR approach.
• Drive fit to purpose campaign content in close collaboration of field marketing analyst relations and stakeholders.
• Focus on relevant audience generation and develop new buyer segments.
• Orchestrate outcomes on daily basis and remove obstacles to execution by working closely with all stakeholders.

Required Technical and Professional Expertise

• Deep expertise in creating and implementing successful marketing plans leveraging a range of tactics and technologies within budget and on time
• Excellent written and oral English communication skills; the ability to present and communicate ideas clearly and persuasively at all levels including executive stakeholders
• Multi-disciplinary collaboration agile work approach
• Business outcome focus with fluency in business and marketing metrics strategic business planning acumen and ability to quickly adjust based on business needs
• Analytics and insight-based decision making
• Growth mindset

Preferred Technical and Professional Expertise

• Product management Campaign management Demand Generation Content Management.