ALD Manager of Digital Trade Marketing - FL

What You Need To Know

Open your future to incredible career potential. Work for an industry-leader who invests in their people. Southern Glazer's Wine & Spirits is North America's preeminent wine and spirits distributor, as well as a family-owned, privately held company with a 50+ year legacy of success. We were named by Newsweek as a Most Loved Workplace and are included on the Forbes lists for Largest Private Companies and Best Employers for Diversity.

As a full-time employee, you can choose from a full menu of our Top Shelf Benefits, including comprehensive medical and prescription drug coverage, dental and vision plans, tax-saving Flexible Spending Accounts, disability coverage, life insurance plans, and a 401(k) plan. We also offer tuition reimbursement, a wellness program, parental leave, vacation accrual, paid sick leave, and more.

At Southern Glazer's, you'll enjoy an environment where continuous learning and growth are supported and experience a culture where you are respected, and your voice is heard. If you're looking to fill your glass with opportunity, come join our FAMILY.

Overview

The Digital Trade Marketing Manager would be responsible for managing digital trade marketing initiatives aligned to digital advertising on the SGWS Proof eCommerce site and in conjunction with corresponding supplier programming. This role would work with local markets also liaise with the Corporate Commercial Effectiveness and Commercial Transformation teams.

Primary Responsibilities

Duties and Responsibilities• Manage the planning, design, and implementation of all corporate and local digital trade marketing initiatives including annual digital campaigns, tactical digital program calendars, and growth-focused digital marketing strategies• Lead all digital trade marketing program communications, supplier meetings, and business review/planning meetings with regional and local market leadership• Measure and evaluate ROI and sales and promotion effectiveness of all digital trade marketing initiatives• Identify new digital trade marketing opportunities through consumer trends, customer segmentation, purchasing analysis, "pairs with" strategies, etc.• Work with the Corporate Transformation Team to stay up to date on new digital marketing, eCommerce, and CRM functionality and leverage all capabilities for supplier brand-building efforts• Work with the Corporate New Ventures Team to drive incremental supplier brand value through new sales channels including eCommerce and "4th Tier" delivery accounts• Ensure digital trade marketing initiatives are supported with the proper point of sale materials• Support the collection of digital images and content for new suppliers• Responsible for updating product grids & featured brand carousels on market-specific category landing pages based on commercial priorities & seasonal trends while ensuring alignment with corp/region programs• Act as the gatekeeper for all state requests for articles or promotional material on eCommerce• Act as the gatekeeper for local/regional image syndication requests• Perform other job-related duties as assigned

Minimum Qualifications

Bachelor's Degree or an equivalent combination of education and experience• Five plus years of digital/e-commerce experience in CPG or similar consumer products industry

Additional Primary Responsibilities

Physical Demands

• Physical demands with activity or condition for a considerable amount of time include sitting and typing/keyboarding using a computer (e.g., keyboard, mouse, and monitor) or mobile device
• Physical demands include a considerable amount of time walking, bending, reaching, standing, squatting, and stooping
• May require occasional lifting/lowering, pushing, carrying, or pulling up to 20lbs

EEO Statement

Southern Glazer's Wine and Spirits, an Affirmative Action/EEO employer, prohibits discrimination and harassment of any type and provides equal employment opportunities to all employees and applicants for employment without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training. Southern Glazer's Wine and Spirits provides competitive compensation based on estimated performance level consistent with the past relevant experience, knowledge, skills, abilities and education of employees. Unless otherwise expressly stated, any pay ranges posted here are estimates from outside of Southern Glazer's Wine and Spirits and do not reflect Southern Glazer's pay bands or ranges.