Amazon Advertising Coordinator

Job Type

Full-time

Description

At Kaspien, when our partners grow, we grow. We empower brands to reach their e-commerce goals through innovative creative assets, proprietary technology, tailored strategies, and mutually beneficial relationships. Through the incredible passion, tenacity, and bootstrap mentality of our employees, Kaspien has grown into the ultimate online growth partner, and our team remains energized by the hard-working, curious, spirited culture we've nurtured since day one.

Here at Kaspien, we are constantly seeking creative and highly motivated employees who take ownership of their work, want their contributions to foster meaningful growth for the company as well as for their own careers and look for an environment where they can have a little fun while working. We aspire to build an elite, growth-minded team where everyone looks forward to coming to the office each day, living by the cliche "work hard, play hard."

Position Summary:

The Kaspien Amazon Advertising Coordinator discovers and implements effective advertising strategies across different ad types for several retail and agency partners in their portfolio. These strategies range from improving our partners' marketplace brand presence, their share of voice, cost per click, ACoS, topline revenue, and more. This position supports the overall direction of the team by executing priorities, managing partner expectations, and constantly looking for new advertising optimization opportunities. The Amazon Advertising Coordinator is expected to be aware of most advertising opportunities offered by Amazon including Sponsored Products, Sponsored Brand, and Sponsored Display advertising. This position is also responsible for understanding the promotional capabilities through Deal of the Day, Lightning Deals, Coupons, and Prime Exclusive discount offers. It is critical this role has the ability to understand and communicate the capabilities of these innovative advertising options and make recommendations to other departments and outward-facing partners. The Amazon Advertising Coordinator works closely with the Amazon Advertising Team Lead to execute strategies and ensure their personal efforts are in line with larger department and company goals.

Essential Job Functions:

• Create ad campaigns and bid optimization strategies to meet partner objectives
• Manage 12-15 mid-tier brands for Kaspien's Retail and Agency divisions
• Execute the company's strategic vision for active and potential partners
• Analyze campaign performance data to create custom optimization processes
• Create growth avenues to hit revenue targets and efficiency goals
• Help expand the value proposition of Kaspien's marketing channels
• Explore new lines of revenue through search marketing for partners
• Contribute to the professional development of the Digital Advertising Team

Requirements

Knowledge, Education, and Experience:

• 1+ years of Amazon paid search management
• Bachelor's degree, or equivalent work experience, preferred

Required Skills:

• Solid Excel knowledge
• Experience working within Amazon, Walmart, Target, or other online marketplaces
• Strong written and verbal communication skills
• Strong partner presentation skills
• Superior organizational and time awareness skills
• Work well independently and as part of a team
• Self-starter, able to set and meet deadlines
• Hard-working, honest, fun human being
• Google Analytics Certified preferred
• Experience with bid automation software (Pacvue, Helium10, or equivalent) preferred

Work Environment:

Fast-paced, deadline-oriented office environment; currently remote through COVID-19.

Physical Demands:

• Prolonged periods of sitting at a desk and working on a computer
• Must be able to regularly talk, hear, see and operate a computer, keyboard, and mouse
• Occasionally lift, pull/push and carry up to 15 pounds

Applicants must be currently authorized to work in the United States for any employer. Kaspien, Inc., uses E-Verify to confirm the employment eligibility of all newly hired employees.