Analyst

WHO WE ARE:

We think too much marketing isn’t us. It’s mass markets not audiences of one. Homogenous groups to be targeted, not individuals to be inspired. Segments to reach, not people with their own ideas and ambitions. It’s one size fits all and it’s dull.

When it comes to individuals, we’re fierce. We stand up for individuality. We speak up against bland, broad-brush generalizations. We fight for solutions that adapt to the individual’s needs, beliefs, behaviors and aspirations. And we commit to doing this in every aspect of our work for clients and their consumers.

We actively foster an inclusive workplace where diversity and individual difference are valued and leveraged to achieve the agency’s vision. And most importantly we value every individual’s wellbeing.

We are Fiercely Individual.

The RAPP team in Chicago is an integral part of Team DDB, a multi-agency organization created by Omnicom to develop and deliver state-of-the-art marketing solutions geared towards recruiting best-in-class candidates for the US Army. We are building a modernized platform to target, attract, manage, and nurture prospects interested in joining the US Army via state-of-the-art customer experiences, as well as bolster the strength of the mission critical organization protecting our borders. We’re building and configuring marketing technology and communications to drive personalization across the entire recruitment journey.

HOW WE DO IT:

At RAPP we are fiercely focused on the individual and how we can create value from every individual’s experience with a brand. We do this across three capability areas: customer centric consulting, creativity that inspires action and customer experience management.

Our data analysts know who that person is. Our strategists understand what they want. And our award-winning Technologists and Creatives know how to get it to them.

RAPP is an integral part of Omnicom’s Precision Marketing Group, comprising 4,000 creatives, technologists, strategists, and data and marketing scientists across 40 global markets. 

YOUR ROLE:

As an Analyst, you are responsible for contributing to projects that help to answer complex strategic questions using data; for persuading our clients to follow the right data-driven strategy and helping to continue our growth as well as our clients’ business.

The ideal candidate has an affinity and passion for deriving business insights using data and is ready to jump in, ask questions, find problems, fix them, build relationships, imagine new solutions, and invent them. Do whatever it takes to go above and beyond. And stand up for individuality.

YOUR RESPONSIBILITIES:

• Analyze data that facilitates opportunities and insights within customer journeys, including but not limited to paths to key journey stages and understanding drop off rates through the conversion funnel.
• Develop data-driven hypothesis on performance of leads and lead journeys
• Create client outputs including monthly performance reports & dashboards, quarterly deep-dive reports, as well as other ad hoc analysis
• Contribute to conceptualization, development and maintenance of dashboards and reporting interfaces using various reporting tools and technologies
• Actively collaborate with other Analysts as well as the Experience Strategy, Analytics Enablement, Technology and Data Science Teams to develop solutions
• Actively work within broader team to improve data fidelity, availability and accessibility for reporting and analysis
• Drive efficiencies by working to automate repetitive processes
• Support QA/QC function across all data-driven endeavors – thereby ensuring maximum impact from our analysis and minimum chance for erroneous conclusions
• Contribute to workflow efficiency improvements and more effective ideation by cultivating new learning tools, sources and resources

 REQUIREMENTS:

• Bachelor’s degree in Marketing, Business, Math/Statistics, Finance, or other related fields/ equivalent experience.
• 2-5 years’ experience performing marketing analytics or similar work.
• Hands on experience using SQL to extract and manipulate data for analysis
• Experience with Tableau, Datorama or similar dashboarding tools preferred
• Experience and familiarity with modeling tools like SAS, SPSS, R a plus
• Be imaginative a have a practical approach to problem solving
• A self-starter with a good work ethic capable of building good working relationships with other team members as well as clients

RAPP provides a competitive salary and comprehensive benefits plan. Benefits for this role include health/vision/dental insurance, 401(k), stock options, Healthcare & Dependent Flexible Spending Accounts, vacation, sick, and personal days and positive activism days, paid parental leave and disability benefits. For more information regarding Omnicom benefits, please visit www.omnicombenefits.com. A reasonable estimate of the salary for this role, at the time of posting, is $70,000 - $85,000. This range is specific to Chicago and multiple factors are considered in making compensation decisions including, but not limited to: skill set, experience and training, certifications; etc. This is an exempt position. If your requirements fall outside of this range, you are still welcome to apply.

“As an EEO/Affirmative Action Employer all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status.”

NOTE:  This job description is not intended to be all-inclusive. Employee may perform other related duties as negotiated to meet the ongoing needs of the organization.