Analyst, Audience Addressable

Effectv, the advertising sales division of Comcast Cable, helps local, regional and national advertisers use the best of digital with the power of TV to grow their business. It provides multi-screen marketing solutions to make advertising campaigns more effective and easier to execute. Headquartered in New York with offices throughout the country, Effectv has a presence in 66 markets with nearly 35 million owned and represented subscribers. We’re dedicated to helping our clients meet their business goals by connecting them with their customers through multiscreen television advertising. Working with companies from local startups to nationwide corporations, we provide support to help each business reach its target customers. By applying data to television advertising in new ways, we’re able to bring our clients the best of digital media, coupled with the power of TV. To learn more, check out www.effectv.com.

Job Summary

The Portfolio Operations team sits within the Technology and Services Organization. The team works with a variety of stakeholders, including Sales and Sales Development, Campaign Management, Ad Ops, Product, Measurements and Insights, and Engineering to monitor the performance of our Audience and Addressable segments . The Audience Addressable analyst will partner with all business partners within Effectv to support the growth and performance of our Addressable products. This is a highly visible position inside the organization. 

Job Description

Core Responsibilities:

• Support intake and turnaround of data requests from various sales partners utilizing various internal and third party tools to provide audience counts
• Utilize Blockgraph and Liveramp to execute upon client and sales addressable requests
• Support intake and turnaround of network and zone ranker requests using internal tools such as Looker and AQT
• Strong customer service skills for client facing communication and interaction
• Provide general support and awareness of data and viewership availability to sales partners
• Assists in evaluation, analysis, and design of existing and new business team workflows and processes
• Troubleshoots audience and addressable tickets within agreed upon turnaround times using internal ticketing system
• Support and maintain always on segments in various adservers
• Executes scalable processes to support and benefit the Company's architecture vision.
• Interacts closely with matrixed cross-functional teams (both field and corporate) in order to secure alignment.
• Diagnoses, corrects and documents issues, risks and problems using Quality Assurance (QA) practices.
• Consistent exercise of independent judgment and discretion in matters of significance. Regular, consistent and punctual attendance. Must be able to work nights and weekends, variable schedule(s) and overtime as necessary.
• Other duties and responsibilities as assigned.

Requirements:

• Required minimum 2 years of online advertising industry experience with focus on audience
• Required minimum 2 years of Audience platforms such as Adobe Audience Manager (AAM), and LiveRamp
• Required addressable products and practicesincluding SQL, Blockgraph, Liveramp
• Experience with audience creation and ranker platforms
• Engaged, Attentive, Self-Starter, independent thinker, cultivates new ideas and shares with leadership
• Familiar with advertising video KPIs
• Strong analytical skills, including expertise in Microsoft Excel
• Ability and willingness to train and upskill team members as needed
• Receive and give generous feedback
• Exceptional time management and prioritization skills
• Ability to read and understand sense of urgency when and where necessary

Employees at all levels are expected to:

• Understand our Operating Principles; make them the guidelines for how you do your job.
• Own the customer experience - think and act in ways that put our customers first, give them seamless digital options at every touchpoint, and make them promoters of our products and services.
• Know your stuff - be enthusiastic learners, users and advocates of our game-changing technology, products and services, especially our digital tools and experiences.
• Win as a team - make big things happen by working together and being open to new ideas.
• Be an active part of the Net Promoter System - a way of working that brings more employee and customer feedback into the company - by joining huddles, making call backs and helping us elevate opportunities to do better for our customers.
• Drive results and growth.
• Respect and promote inclusion & diversity.
• Do what's right for each other, our customers, investors and our communities.

Disclaimer:

• This information has been designed to indicate the general nature and level of work performed by employees in this role. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications.

Comcast is an EOE/Veterans/Disabled/LGBT employer.

Comcast is proud to be an equal opportunity workplace. We will consider all qualified applicants for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, disability, veteran status, genetic information, or any other basis protected by applicable law.

Education

Bachelor's Degree

While possessing the stated degree is preferred, Comcast also may consider applicants who hold some combination of coursework and experience, or who have extensive related professional experience.

Relevant Work Experience

2-5 Years

Base pay is one part of the Total Rewards that Comcast provides to compensate and recognize employees for their work. Most sales positions are eligible for a Commission under the terms of an applicable plan, while most non-sales positions are eligible for a Bonus. Additionally, Comcast provides best-in-class Benefits. We believe that benefits should connect you to the support you need when it matters most, and should help you care for those who matter most. That’s why we provide an array of options, expert guidance and always-on tools, that are personalized to meet the needs of your reality – to help support you physically, financially and emotionally through the big milestones and in your everyday life. Please visit the compensation and benefits summary on our careers site for more details.