Analyst, B2B Marketing

***This role is based at one of our corporate offices in McLean, VA, or Dallas, TX***

This is your chance to be part of Hilton's growing Marketing & Loyalty team that attracts customers to Hilton through strong storytelling, top-rated rewards, and unique customer experiences and partnerships. As an Analyst, B2B Digital Marketing, you will support the B2B Marketing team in increasing customer acquisition and retention, generating engagement through integrated marketing campaigns, and building recognition for Hilton Honors loyalty benefits. Reporting to Senior Manager, B2B Digital Marketing & Experience, you will work on projects including the development of Groups, Meetings, and Events (GM&E) websites and resources, acquisition and engagement for Hilton's B2B platforms, and digital campaign execution.

HOW WE WILL SUPPORT YOU

Hilton is proud to support the mental and physical wellbeing of all Team Members so they can Thrive personally and professionally in a diverse and inclusive environment, thanks to programs and benefits such as:

• Go Hilton travel program: 100 nights of discounted travel with room rates as low as $40/night
• Hilton Shares: Our employee stock purchase program (ESPP) - you can purchase Hilton shares at a 15 percent discount
• Paid parental leave for eligible Team Members, including partners and adoptive parents
• Mental health resources including free counseling through our Employee Assistance Program
• Paid Time Off (PTO)
• Learn more about the rest of our benefits

At Hilton, we believe every Team Member is a leader. We are committed to offering leadership development opportunities through every step of a Team Member's career journey and at every level, both in our hotels and across corporate. Hilton's leadership development framework focuses on developing skills and business insight through a range of programs and approaches to meet varying learning needs and preferences.

**Available benefits may vary depending upon terms and conditions of employment and are subject to the terms and conditions of the plans.

HOW YOU WILL MAKE AN IMPACT

Your role is important and below are some of the fundamental job duties that make your work unique.

What your day-to-day will be like:

• Create and manage content and resources on B2B websites and platforms.
• Coordinate with internal teams and external agency partners to write and socialize marketing briefs, ensuring B2B strategy is implemented seamlessly across digital channels and platforms.
• Monitor performance of digital campaigns and B2B websites, reporting results and findings to the Sr. Manager and internal stakeholders.

How you will collaborate with others:

• Collaborate across internal channel partners and teams to develop tactical marketing plans.
• Interact with Product and Hilton Worldwide Sales (HWS) teams to stay informed on the development of new B2B products and programs.
• Partner with external agencies on the development of web content/creative assets.

What projects you will take ownership of:

• Hilton's professional GM&E planner-focused website.
• Acquisition and lifecycle marketing for B2B platform customers.
• Enterprise GM&E content and engagement tactics.

WHY YOU'LL BE A GREAT FIT

You have these minimum qualifications:

• Two (2) years of work experience in B2B marketing or digital marketing in a corporate or agency environment.
• Experience writing copy for web and digital, and/or creative briefs.
• Experience analyzing reports and data to distill valuable insights.
• Work a hybrid office schedule based in Dallas, TX, or McLean, VA

It would be useful if you have:

• Customer Relationship Management (CRM), demand generation, direct response or email marketing experience.

WHAT IT IS LIKE WORKING FOR HILTON

The future of hospitality is bright at Hilton: a leading global hospitality company with a diverse portfolio of world-class brands. Dedicated to filling the earth with the light and warmth of hospitality, we have welcomed more than 3 billion guests in our more-than 100-year history. Hilton is proud to have an award-winning workplace culture and we are consistently named among one of the World's Best Workplaces. Check out the Hilton Careers blog and Instagram to learn more about what it's like to be on Team Hilton!

It is the policy of Hilton to employ qualified persons without regard to color, race, creed, religion, national origin, ancestry, citizenship status, age, sex or gender (including pregnancy, childbirth and related medication conditions), gender identity or gender expression, sexual orientation, marital status, military service, status as a protected veteran, disability, protected medical condition as defined by applicable law, genetic information, or any other protected group status as defined by and subject to applicable federal, state and local laws. Hilton's commitment to equal employment opportunity supports the attraction and retention of a diverse workforce that will enhance our effectiveness in attracting Team Members, customers, corporate partners, and owners.

We provide reasonable accommodations to qualified persons with disabilities to perform the essential functions of the position and provide other benefits and privileges of employment in accordance with applicable law. Please contact us if you require an accommodation during the application process.