Analyst, Data and Analysis

Company Description

Digitas is the Networked Experience Agency, built on the vision that we create magnetic experiences that earn the right for brands to exist in human networks. Today, and tomorrow. We deliver Networked Experiences by leveraging comprehensive data, technology, creative, media and strategy capabilities. Digitas delivers ambitious outcomes via unique solutions that include Creative Experiences, Integrated Media, Addressable Relationships, Social Marketing and Total Commerce. Celebrated by Ad Age as Data and Insights Agency of the Year, U.S Campaign's Brand Experience Agency of the Year, Media Network of the Year and celebrated by Forrester and Gartner, Digitas serves the world's leading brands through a global network comprised of more than 5,500 employees across over 65 offices in 43 countries.

Job Description

The Data & Analysis team uses data-driven insights to fuel strategic growth for clients. We believe that data should never exist in a vacuum; instead, it should be put to work to bring the best ideas and stories to our clients

To help with this, we're looking for an outstanding Analyst – someone who has a knack for understanding data and telling the story of why it matters. You'll learn from the best in the business as you work with the team to bring actionable insights to our clients. Up for it? Read on.

Job Description:

As an Analyst, you'll lay the groundwork and contribute to day-to-day reporting needs for client marketing efforts. You'll work on brand campaigns, acquisition campaigns, site optimization, and/or online testing strategy.

Day-to-day, your role includes:

• Keeping a pulse on day-to-day performance data, including display media, site, search, email, and/or social campaigns
• Working in a variety of reporting systems and databases for the creation of recurring reports and dashboards
• Identifying nuances in data to optimize our clients' business
• Supporting marketing initiatives across project and campaign lifecycles, including measurement plans, primary and secondary research, and performance reporting
• Expanding industry knowledge and relevant skillsets through internal training

Analysis & Insights 

• Analyze Media performance data to uncover meaningful insights to support paid media decision-making for a prominent e-commerce site
• Under guidance from manager and media analytics team, develop standard reporting deliverables
• Build ad-hoc analyses as needed to unearth media, or audience learnings
  • Work with the analytics manager to prioritize analytical needs of team and business, based on complexity, timing, and visibility
• Perform basic statistical analysis, such as calculating statistical significance, distributions, etc.
• A storyteller, be able to make sense of data and find meaningful and actionable insights
• Experience in creating and delivering presentations using PowerPoint

Qualifications

We're looking for strong, impactful work experience, which typically includes:

• 1-3 years of work experience in a relevant industry
• A four-year college degree
• Passion for digital marketing, eagerness to learn in a constantly-changing space, and a natural curiosity
• SQL or querying languages familiarity (no fluency is required), Tableau , Python familiarity
• Database understanding
• Proficient in Excel 
• Ability to meet deadlines

Got what it takes? We'd love to hear from you.

#LIHybrid

Additional Information

Digitas is an equal opportunity employer.

"Compensation Range: $52,500 - $80,000 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. For this role, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off." If your requirements fall outside of this range, you are still welcome to apply. The Company anticipates the application window for this job posting will end 09/27/2024.