Analyst-GCS Charge Customer Marketing

You Lead the Way. We've Got Your Back.

With the right backing, people and businesses have the power to progress in incredible ways. When you join Team Amex, you become part of a global and diverse community of colleagues with an unwavering commitment to back our customers, communities and each other. Here, you'll learn and grow as we help you create a career journey that's unique and meaningful to you with benefits, programs, and flexibility that support you personally and professionally.

At American Express, you'll be recognized for your contributions, leadership, and impact-every colleague has the opportunity to share in the company's success. Together, we'll win as a team, striving to uphold our company values and powerful backing promise to provide the world's best customer experience every day. And we'll do it with the utmost integrity, and in an environment where everyone is seen, heard and feels like they belong.

Join Team Amex and let's lead the way together.

As marketers at one of the most iconic brands in the world, we play a major role in building authentic relationships with customers who impact life and business around the world. Here, creativity and inspired storytelling combine with powerful data-based marketing and hyper-personalized digital communication to create a genuine human connection that drives business results. As a part of our diverse community of marketers, you can have a breadth of different marketing experiences and do virtually anything from connecting small businesses to new customers to uncovering insights that inspire the future of payments. Create a dynamic career while doing work that matters for people and businesses everywhere. Find your place in marketing on #TeamAmex.

How will you make an impact in this role?

American Express is the leading provider of payments solutions for Small and Medium Enterprises (SMEs) in the United States. Small and medium sized enterprises remain at the heart of the country's economic recovery, growth, and as such, they represent an area of long-term strategic focus and investment for the Company.

The US SME Customer Engagement Marketing team's goal is to onboard and engage Card Members to drive feature and benefit engagement and long-term customer satisfaction. The team brings evolving Card value propositions to life in partnership with product and other key stakeholders.

The Analyst of Premium Charge Customer Marketing will launch multifaceted marketing, analyze results and leverage findings and insights to drive ongoing engagement and loyalty amongst the premium Card Member base. This team member will be responsible for owning the design, development, and execution of Business Platinum and Business Gold email marketing as well as other channels such as direct mail and paid social. In addition, this team member will provide oversight on the range of benefits and communications targeting the premium Card Member base and liaise with channel owners to ensure consistent messaging and effective reinforcement marketing.

Minimum Qualifications

• Bachelor's degree with 2+ years of email marketing experience (financial services experience is a plus)
• Outstanding attention to detail - experience ensuring perfect execution in an environment with a significant amount of complex information and competing partner priorities.
• Strong project management and relationship management skills.
• Very focused on the customer - excited and passionate about creating phenomenal experiences.
• Demonstrates strategic thought leadership and intellectual curiosity to proactively see opportunities, anticipate challenges, and provide creative solutions.
• Experience leading a marketing campaign from kickoff to deployment is a plus.
• Easily adapts to change with a flexible attitude.
• Solution oriented and ability to overcome roadblocks.

Preferred Qualifications

• Collaborating with key partners across the organization as well as external agencies to plan and implement marketing communications.
• Channel performance optimization, process improvements including ways to enhance impact.
• Delivering on critical important metrics for Global Commercial Services (GCS) by tracking and reporting out on results in driving awareness and feature/benefit adoption.
• Coordinating with Legal, Compliance, and other internal teams to ensure that all marketing content is aligned with the latest regulations and verbiage.
• Assistance with ad-hoc projects and requests, as needed.

Salary Range: $55,000.00 to $105,000.00 annually + bonus + benefits

The above represents the expected salary range for this job requisition. Ultimately, in determining your pay, we'll consider your location, experience, and other job-related factors.

American Express is an equal opportunity employer and makes employment decisions without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran status, disability status, age, or any other status protected by law.

We back our colleagues with the support they need to thrive, professionally and personally. That's why we have Amex Flex, our enterprise working model that provides greater flexibility to colleagues while ensuring we preserve the important aspects of our unique in-person culture. Depending on role and business needs, colleagues will either work onsite, in a hybrid model (combination of in-office and virtual days) or fully virtually.

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