Analyst, Marketing

The Marketing Analyst is accountable for providing the analytics and insights driving LL Flooring's marketing activities and communications, as well as determining the overall effectiveness of these tactics. As an individual with strong analytical and story-telling skills, you will be a key contributor helping to convey marketing's impact and influence in driving business results. You will be responsible for analyzing a comprehensive suite of marketing tactics utilizing data from multiple sources to drive business strategy, specifically: improving customer acquisition and retention, marketing effectively and efficiently, and delivering optimum customer experience. This role will partner with Marketers and other business entities to advise budget allocation/mix and recommend the next best dollar spent based on objectives. The ideal candidate will thrive in an environment with a high degree of individual responsibility. This person will have an analytical mindset and be adept at translating highly technical information to a non-technical audience.

Job Duties and Responsibilities:

• Maintain the marketing measurement framework in close collaboration with the key stakeholders in Brand Strategy, Marketing, Merchandising, and/or e-commerce
• Support the implementation of an integrated marketing measurement framework (tools, processes, people, partners), making sure that the information is available in real-time to all global and local stakeholders
• Maintain a clear understanding of all relevant data - analyze and synthesize data to answer complex questions and provide clear analyses and actionable findings
• Leverage the Marketing Mix Model (MMM) and Multi-Touch Attribution (MTA) to measure the effectiveness of marketing spend and recommend shifts to optimize
• Present insights and data-based recommendations to grow business, increase effectiveness, and improve the ROI of digital and traditional media
• Consult with internal marketing and segment teams on analytical issues, such as audience targeting, modeling, segmentation, tagging, and reporting
• Collaborate with marketing teams across channels to ensure alignment and coordination on marketing goals and initiatives
• Work closely with external partners-traditional media agency, digital media agency, data management platform provider(s), analytics partners
• Develop measurement strategies that tie organizational objectives to digital measurement solutions
• Maintain constant awareness of deliverables; keep the team focused on short-term and long-term milestones
• Advise on test planning to ensure results from testing efforts are clean and rigorous
• Lead efforts to provision data for and maintain dashboards in platforms such as Tableau and Google Data Studio
• Assist with A/B test design and analyses aimed to improve customer acquisition, activation, retention, and monetization

Additional Requirements:

• Good interpersonal skills and collaborative attitude
• Customer Obsession - Commitment to building a world-class, enterprise-class global customer experience
• Change Management - Adaptable to a fast-paced, shifting work environment; willing to remain flexible to accommodate changing business conditions, work requirements, and customer and scheduling needs.
• Collaboration - Cooperate with others to achieve shared objectives and get work done. Consider the interests of others as well as one's own.
• Responsive - Addresses inquiries and requests from stakeholders in a timely fashion. Communicates and manages work to agreed-upon timelines and deadlines. Proactively informs stakeholders of necessary delays and changes to deliverables.
• Accountability - Follow through on commitments. Take personal responsibility for decisions, actions, and failures.
• Instills Trust - Show consistency in words and actions. Treat others with respect. Operate with honesty and integrity.
• Detail Oriented - Attention to detail, ability to focus on the project or task at hand, adherence to Company policies and requirements while consistently delivering error-free results.
• Leads by example in following the Company Code of Business Conduct (Ethics), all applicable tenants of the Lacey Act, and all other applicable laws, policies, and procedures. Immediately report all concerns to the appropriate party.
• Strong reasoning, analytical, and problem-solving skills with a demonstrated ability to transform data into actionable information
• Demonstrate sound judgment by making effective decisions consistent with department strategy and company policies and being able to support decisions with facts and details
• Self-motivating to set and achieve challenging goals
• Excellent verbal and written communication skills for presenting information and ideas and responding to questions from co-workers, vendors, clients, and customers

POSITION QUALIFICATIONS

Education:

• BA / BS in Business, Marketing, Business Administration, Computer Science, or related areas from an accredited four-year college or university, required

Related Experience, Qualifications and/or Certifications:

• 3-5 years of marketing analytics experience, with a proven track record of delivering insights.
• Data visualization experience (ex. Tableau, Looker, Data Studio)
• Experience leveraging web analytics packages such as Adobe/Omniture or Google Analytics
• Proven strategic and analytic thinker plus tactical reporting and measurement implementer
• Strong coalition-builder and interpersonal communicator

Preferred Qualifications:

• Corporate retail experience
• Data visualization experience (Tableau, Domo, PowerBI)

Computer Skills / Special Equipment Knowledge:

• Proficiency in MS Office (Word, Excel, Outlook, PowerPoint).
• Experience leveraging web analytics packages such as Adobe/Omniture or Google Analytics
• Knowledgeable in HRIS and applicant tracking systems

Just Picture It! A career at LL Flooring! At LL Flooring, our vision is to become customers' first choice in hard surface flooring by providing the best experience from start to finish. Your contributions as a LL Flooring teammate will leave a lasting impression with our customer as they find FLOOR LOVE. With over 437 stores nationwide and two distribution centers, the career opportunities at LL Flooring are endless. If you're customer obsessed, seize the opportunity, and apply today!

At LL Flooring, we are committed to being a company that delivers an inclusive, diverse team and culture which understands, values, and adapts to the needs of our associates and customers. LL Flooring is an equal opportunity employer. LL Flooring does not discriminate on the basis of race, color, sex, national origin, citizenship status, religion, age, disability, veteran status, creed, marital status, sexual orientation, gender identity, genetic information, or any other status protected by state or local law. If you need assistance or to request a reasonable accommodation due to a disability, related to the search for employment opportunities or to complete an application, please contact us at [email protected] LL Flooring adheres with the California Consumer Privacy Act Notice for California Consumers (CCPA Notice). To find out more click here, CCPA Supplemental Notice.

Other details

• Job Family Marketing
• Job Function Associate
• Pay Type Salary

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