Analyst, Marketing Communications

TransUnion's Job Applicant Privacy Notice
What We'll Bring:
Responsible for analyzing and interpreting data related to marketing campaigns, public relations efforts and other communication strategies. This role involves monitoring social media and other digital channels, and providing recommendations for improving marketing communications efforts.
What You'll Bring:
Working closely with the Senior Marketing Communications Analyst and Director of Content Strategy, develop strategies for reaching target audiences, creating effective messaging and measuring the success of various campaigns.
This may also involve creating dashboards and presentations to communicate findings and recommendations to stakeholders.
Impact You'll Make:

• Write, update and publish blog posts for media properties.
• Assist in copywriting and content development for social media, webinars, internal and external newsletters and content marketing materials
• Create graphics, videos and GIFS where necessary, utilizing the Adobe Creative Cloud Suite
• Assist in SEO-focused activities including keyword tracking, linking and creating anchor text, alt-text, and meta description
• Organize and distribute customer feedback to appropriate internal teams, escalating as necessary
• Assost in monitoring social engagement, support marketing team with dashboard and progress tracking
• monitor all social networks for messages and comments and respond/escalate when appropriate
• Monitor for new industry reports and collect industry statistics

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Benefits:
TransUnion provides flexible benefits including flexible time off for exempt associates, paid time off for non-exempt associates, tuition reimbursement, primary parental leave of at least 16 weeks, secondary parental leave of 4 weeks, adoption assistance, fertility planning coverage, spousal and domestic partner benefits, bonus incentives, charity gift matching, employee stock purchase plan, retirement contributions with employer match, organizational growth potential through our online learning platform with guided career tracks, and access to TransUnion's Employee Resource Groups.
We are committed to being a place where diversity is not only present, it is embraced. As an equal opportunity employer, all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, age, disability status, veteran status, genetic information, marital status, citizenship status, sexual orientation, gender identity or any other characteristic protected by law.
TransUnion's Internal Job Title:
Analyst, Marketing