Analyst, Marketing Strategy & Analytics
Job Description
The Marketing Strategy & Operations team is a strategic business partner to our marketing organization (inbound, outbound and demand generation) and is responsible for driving operational strategy for the teams that generate pipeline for ServiceTitan. We help our stakeholders do their best work by recommending best practices around our business processes, using analytics and insights to drive action, and scaling initiatives to support a hyper-growth company.
ServiceTitan is looking for an Analyst with strong leadership, communication, and critical thinking skills that will partner closely with our Marketing Inbound/Demand Generation teams. The Analyst will be part of a team of insights and operations professionals and will work cross-functionally with key business stakeholders across the company including marketing, sales, and IT/Systems teams. This role reports into the Senior Manager, Marketing Strategy & Operations and is part of the larger GTM Strategy & Operations organization.
What You'll Do:
- Be a go-to partner to stakeholders within the Marketing Demand Generation organization and will help them understand their performance and improve and scale their operations specific to a marketing channel or initiative
- Analyze and provide insights and recommendations on channel specific performance trends. Examples of KPIs that are tracked include traffic, conversions, lead (MQL) volume and quality, pipeline, conversion rates from MQL to Booked Meetings and Opportunity across a variety of different cuts, like sales segment, industry, and channel.
- Find the "so what" in our data: Distill data and communicate findings from analyses in a way that enables stakeholders to make better decisions.
- Leverage insights by pulling data using SQL and building reports in Tableau
What you'll need:
- Bachelor's degree required
- 1-2+ years of experience in Marketing, Operations, or Analytics or similar, preferably in a SaaS or technology environment
- Experience building reports in Tableau or other data visualization tools to analyze data and communicate findings
- Experience with SQL and manipulating datasets
- Proficiency in advanced Excel or similar (vlookup, pivot tables, etc)
- Strong communication and presentation skills
- Digital analytics and strategy experience (Paid and/or Web) preferred
- Knowledge of Marketo or other marketing automation tools, Salesforce, Google Analytics/Marketing Platform or Adobe Analytics preferred
Be Human With Us:
Being human isn't about checking every box on a list. It's about the experiences we have, people we meet, and the perspectives we share. So, if you have the skills but are hesitant to apply because of your background, apply anyway. We need amazing people like you to help us challenge the conventional and think differently about the problems that we're solving. We're in this together. Come be human, with us.
What We Offer:
When you join our team, you're not just accepting a job. You're making a career move. Here's how we'll support you in doing some of the most impactful work of your career:
- Flextime, recognition, and support for autonomous work: Flexible time off with ample learning and development opportunities to continue growing your career. We offer a comprehensive onboarding program, leadership training for Titans at all levels, and other programs and events. Great work is rewarded through Bonusly, peer-nominated awards, and more.
- Holistic health and wellness benefits: Company-paid medical, dental, and vision (with 100% employer paid options and 90% coverage for dependents), FSA and HSA, 401k match, and telehealth options including memberships to Headspace, Galileo, One Medical, Ginger and more.
- Support for Titans at all stages of life: Parental leave and support, up to $20k in adoption reimbursement, on demand maternity support through Maven Maternity, free breast milk shipping through Maven Milk, pet insurance, legal advisory services, financial planning tools, and more.
At ServiceTitan, we celebrate individuality and uniqueness. We believe that the convergence of fresh perspectives and experiences from all walks of life is what makes our product and culture so great. We strongly encourage people from underrepresented groups to apply. We do not discriminate against employees based on race, color, religion, sex, national origin, gender identity or expression, age, disability, pregnancy (including childbirth, breastfeeding, or related medical condition), genetic information, protected military or veteran status, sexual orientation, or any other characteristic protected by applicable federal, state or local laws.
Date Posted
10/15/2022
Views
5
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