Analyst, Measurement

The mission of The New York Times is to seek the truth and help people understand the world. That means independent journalism is at the heart of all we do as a company. It’s why we have a world-renowned newsroom that sends journalists to report on the ground from nearly 160 countries. It’s why we focus deeply on how our readers will experience our journalism, from print to audio to a world-class digital and app destination. And it’s why our business strategy centers on making journalism so good that it’s worth paying for. 

Job Description

About the Role

Audience Insights is a versatile team of researchers who conduct qualitative and quantitative research projects to support our product, design, and marketing efforts. Our mission is to help The Times grow by understanding our audience. We uncover and tell stories about our audience’s preferences, behaviors, and needs by conducting user interviews, focus groups, surveys, and many other types of research methods. By examining both sentiment and behavior, we determine the best ways to express our journalism and brand value to grow deeper engagement and increased subscriptions.

As an Analyst, Measurement, you will support the Manager of Custom insights in working with vendors and internal leads to ensure effectiveness measurement is set up. You will turn ad effectiveness campaign results into applicable findings for clients, directly affecting future business. You will also support the Manager in analyzing results of reader studies across departments and products to stay up to date with reader interests. You will report to the Manager of Custom Insights.

Responsibilities:

• Support the Manager in the execution of custom research to evaluate the effectiveness of NYT ad products and campaigns following intended KPIs

• Gain an understanding of who NYT readers are and how they connect to our clients' businesses through a variety of research methods, including applying the NYT community

• Manage project quality, including study and survey design, study execution, and report/analysis

• Summarize project results into insightful findings that improve how we work with internal and external clients

• Promote a feedback loop between cross-departmental teams in advertising, ensuring audience insights and advertising campaign performance data are informing sales strategy and proposed programs

• Demonstrate support and understanding of our value of journalistic independence and a strong commitment to our mission to seek the truth and help people understand the world.

Basic Qualifications:

• 2+ years of experience in digital publishing/media or agency in strategy or research

• 1+ years of experience working with client-facing sales teams and creatives

• 1+ years of experience with data insights

Preferred Qualifications:

• Experience managing primary, custom marketing research projects

The annual base pay range for this role is between $75,000.00 and $85,000.00.

#LI-Hybrid

The New York Times is committed to a diverse and inclusive workforce, one that reflects the varied global community we serve. Our journalism and the products we build in the service of that journalism greatly benefit from a range of perspectives, which can only come from diversity of all types, across our ranks, at all levels of the organization. Achieving true diversity and inclusion is the right thing to do. It is also the smart thing for our business. So we strongly encourage women, veterans, people with disabilities, people of color and gender nonconforming candidates to apply.

The New York Times Company is an Equal Opportunity Employer and does not discriminate on the basis of an individual's sex, age, race, color, creed, national origin, alienage, religion, marital status, pregnancy, sexual orientation or affectional preference, gender identity and expression, disability, genetic trait or predisposition, carrier status, citizenship, veteran or military status and other personal characteristics protected by law. All applications will receive consideration for employment without regard to legally protected characteristics. The New York Times Company will provide reasonable accommodations as required by applicable federal, state, and/or local laws. Individuals seeking an accommodation for the application or interview process should email [email protected]. Emails sent for unrelated issues, such as following up on an application, will not receive a response.

The Company will further consider qualified applicants, including those with criminal histories, in a manner consistent with the requirements of applicable "Fair Chance" laws.

The New York Times Company follows the pay transparency and non-discrimination provisions outlined by the United States Office of Federal Contract Compliance Programs. Click here for details.