Analyst - Next Gen Digital Payments

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The US Consumer & Global Premium Services (USC & GPS) organization is part of the Global Consumer Services Group and is responsible for making membership essential by creating and delivering world class marketing through the sourcing and delivery of relevant, differentiated products & benefits that drive demand and inspire engaged card members to deepen loyalty.

In this role as Analyst, Next Gen Digital Payments you will be focused on a broad range of strategic opportunity areas including emerging payments, the internet of money, the future of membership and Research and Development. This team is fast paced and evolving rapidly to meet the ever-changing payment needs of our customers with product solutions and experiences that can make a meaningful difference in our customers' lives and help set us apart in the industry.

We have an opportunity to deepen our focus and leverage external partnerships to engage prospects and existing Card Members through a cohesive product and marketing roadmap. This role is critical to defining and executing this roadmap to achieve growth across new payment vehicles, pilots and test and learn.

This is a great role for a strategic marketer who is looking to showcase thought leadership, drive innovative marketing and lead execution across marketing channels (email, web, app, social, servicing etc.) to grow product awareness, activation, usage, and 'sticky' spend.

This team is loads of fun, lives, and breathes digital and holds a high bar for superior customer facing experiences. The team sits at the epicenter of connecting product agnostic experiences and benefits at a customer level. If you like the idea of being a marketing leader on the cutting edge of fintech, come work with us and join our amazing team of marketers.

Why this is a fantastic opportunity

• This is a new role, with enormous headroom for growth
• This is a role with enormous diversity, complexity and is full of intellectual challenges
• It will require superb mental agility with the scope for enormous value creation
• The Payments and Fin Tech Industry is one of the highest-growth, most competitive industries right now and American Express has a very strong position (but also an incredibly impressive set of aggressive competitors). This is an opportunity for someone who loves a challenge, wants to be stretched, build culture and who plays to win

Key Responsibilities:

• Manage the creative development and approval process across marketing campaigns, liaising with legal, Compliance, Brand, and external agencies
• Manage end-to-end campaign execution, including targeting, segmentation, campaign set-up, deployment, and post campaign performance
• Assessing new opportunities, owing joint goals, and marketing in owned and partner channels.
• Partner with internal product and business development partners to understand partner needs, develop marketing plans in conjunction with Sr. Manager to drive Card Member engagement.
• Maintain monthly reporting scorecard and results performance
• Reports to the Sr. Manager, Digital Payments Marketing

Qualifications

• 2-3 years of digital marketing experience and/or relationship management role with knowledge of execution processes across digital (web, email, social, phone, partner channel).
• Exceptional interpersonal communication with the ability to work with partners across different functions and communicate with colleagues at all levels
• Experience with analytics and quantitative analysis to assess new marketing opportunities and action plans against those opportunities
• Positive, self-starter with a thirst to move quickly and challenge what's been done
• Highly organized and comfortable delivering results across multiple work streams simultaneously; attention-to-detail is critical
• Intellectual curiosity and passion for understanding what drives customer behavior and how evolving technologies can enhance our Card Member experience
• Strong, proactive communicator with experience communicating with diverse partners and leaders. You are a strong storyteller and thoughtful about how to flex your style based on your audience
• Great sense of humor and energy for collaboration a plus

Salary Range: $55,000.00 to $105,000.00 annually + bonus + benefits

The above represents the expected salary range for this job requisition. Ultimately, in determining your pay, we'll consider your location, experience, and other job-related factors.

American Express is an equal opportunity employer and makes employment decisions without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran status, disability status, age, or any other status protected by law.

We back our colleagues with the support they need to thrive, professionally and personally. That's why we have Amex Flex, our enterprise working model that provides greater flexibility to colleagues while ensuring we preserve the important aspects of our unique in-person culture. Depending on role and business needs, colleagues will either work onsite, in a hybrid model (combination of in-office and virtual days) or fully virtually.

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