Analyst Relations Director

The Marketing team at Yext is looking for a Director to lead our analyst relations strategy and program.

In this role, you will be responsible for engaging industry analysts and market influencers to ensure fair and accurate representation of Yext by the analyst and influencer community.  You will proactively build and maintain relationships with analysts globally, seek feedback, drive awareness, and influence favorable outcomes for Yext. 

As an Analyst Relations Director, you will develop and implement analyst relations plans that support business objectives and key results.  This role requires strategic thinking, strong relationship-building skills, deep understanding of Yext products, and storytelling acumen.  Strong communication skills, executive presence and cross-functional collaboration skills are a must.

What You’ll Do

• Develop, execute, and manage overall industry analyst, influencer, and thought leader strategy and plan to support business objectives
• Create and nurture strong, positive and collaborative relationships with industry analysts, technology influencers, and thought leaders, serving as a key, centralized contact point and connector.
• Establish and maintain regular communication with analysts and influencers via multiple channels, which you will develop, to engage and educate these audiences on Yext’s strategy, roadmap, and product updates.
• Partner with solutions marketing, product leadership, customer advocacy and marketing to optimally communicate differentiated value propositions to analysts and influencers.
• Support marketing initiatives including public relations activities, trade shows, conferences, and Yext-led events.
• Serve as a key partner to product and technology leaders, solution and platform marketing, strategy, and corporate communications.
• Monitor competitive coverage by industry analysts and influencers to continuously refine market positioning, inform product development, and educate internal audiences on the evolving technology landscape.
• Ensure all analyst and influencer advice informs all applicable business activities and that assets mentioning Yext are leveraged appropriately to help build market awareness, drive demand, and enable the selling process.
• Plan, schedule, and manage analyst/influencer program activities such as participation in analyst research, conferences, advisory events, demos, briefings, inquiries, and reporting.
• Drive alignment with sales, marketing, and product teams to maximize program impact.
• Prioritize and manage incoming analyst requests for information, research support, research review, customer references, and event speakers.
• Respond to, serve, and manage internal requests for industry analyst/influencer/thought leader interactions, publications, research, events support and other requests.
• Negotiate, secure, and manage contracts and related services, ensuring they support both strategic and tactical, near term and future requirements. Ensure that contracted services are fully utilized.

What You Have

• Bachelor’s Degree in related field
• 8+ years of relevant experience
• Prior experience working with industry analysts and influencers in B2B enterprise software and services required
• Experience securing a first time position or significantly improving a company’s position in key analyst vendor rankings
• Understanding of how to build and maintain relationships with key influencers, leading industry analysts, and analyst firms
• Prior, significant experience working with and presenting to senior executives
• Experience negotiating contracts with analyst firms
• Excellent project and time management skills
• Proven clear and effective communication with technical and business leaders at all levels within large enterprises and across Product, Marketing, and Sales organizations

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